79% Indians look for best deals while shopping

MUMBAI: A majority (79 per cent) of Indians would rather ‘spend time looking for a good deal,’ while only 21 per cent would rather ‘pay more to make a quick/efficient purchase.’ The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX.

“Indian consumers lately show both impulsive and compulsive buying behaviour. But at the same time they are dealaholics and hardcore value for money seekers. No wonder why sale/ discount offer periods record the highest revenue both for online and offline retailers,” said Ipsos India head of marketing Biswarup Banerjee.

Those with a lower household income (82 per cent) are most likely to spend time looking for a good deal. Even those with middle (80 per cent) and high (74 per cent) levels of income, however, would take the time to find a better price. Similarly, those with a low level of education (100 per cent) are more likely than those with a medium (80 per cent) or high (79 per cent) level. Women (80 per cent) are more likely than men (78 per cent) to go hunting for a sale.

The countries with the highest proportions of those indicating they would rather spend time looking for good deals are from: Hungary (94 per cent), Spain (94 per cent), Great Britain (93 per cent), Argentina (92 per cent), Belgium (91 per cent), France (91 per cent) and Germany (91 per cent). This group of deal-chasers is followed by: Australia (90 per cent), Italy (90 per cent), Mexico (90 per cent), Japan (88 per cent), South Africa (87 per cent), Canada (86 per cent), Poland (86 per cent), the United States (85 per cent), China (81 per cent), Russia (81 per cent) and South Korea (81 per cent). The lower group includes: India (79 per cent), Brazil (76 per cent), Saudi Arabia (76 per cent), Norway (75 per cent), Sweden (75 per cent), Turkey (74 per cent) and Indonesia (58 per cent).

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