BENGALURU: Canon India Office Imaging Solutions division (OIS) announced plans for deeper penetration in C, D and E towns and expansion of service location from 546 to 700+ locations currently to support developments in smaller cities.
The division is aggressively tapping the SME market specially the manufacturing units in C, D and E class where the print volume is around one-two lakh a month. Canon is working with its channel partners in these cities who will be focusing on SMEs and PSU segments. Canon plans to enable the SME community by introducing cost effective workflow solutions and Managed Document Services offering.
With this SMEs will get access to enterprise class technology which will help them streamline their printing infrastructure, save cost and be eco-friendly. The division is also targeting cities like Ahmedabad, Chandigarh, Cochin, Patna and Bhubaneswar. The division is targeting revenues of Rs 25 crore from its Managed Document Services during the next fiscal.
Canon’s OIS division uses select print publications that make their way to a CIO’s table and online digital for focused mass media communications. To that extent, it spends around Rs 1 to 2 crore per quarter revealed a company source. Dentsu and Percept manage creative and media buying duties for Canon India.