MUMBAI: Reinforcing its commitment to fitness in India, Reebok has announced the ‘Reebok Running Squad’. The initiative is aimed at training consumers for the Airtel Delhi Half Marathon scheduled to take place on 15 December 2013.
An integral part of the Reebok Fit India movement, the Reebok Running Squad provides consumers professional training and guidance across seven locations in New Delhi. Runners will also get a chance to earn their Reebok branded special runner kits, personalised training schedules and many more exciting prizes., A former national level marathon and Arjuna award recipient Sunita Godara is the master trainer for the program.
The Reebok Running Squad has been specially designed keeping in mind that running the half marathon requires stamina, endurance and strength. According to adidas India managing director Erick Haskell, “Reebok is committed to fitness and through our initiatives we wish to engage the customer at every touch point and encourage them to adopt the philosophy of ‘Fit for Life’. Reebok Running Squad is a one of a kind fitness initiative which has been designed to specifically train consumers to run a half marathon or develop the right running technique for their everyday run. We hope that through this initiative we can encourage more and more people to participate in regular fitness activities and lead a more active and healthy lifestyle’’
The Reebok Running Squad training program will begin on 15 October 2013 and will include eleven weeks of grueling workouts.