Television

New Tamil GEC Pudhu Yugam to go live on 23 October

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/15/B%20Shankar.jpg?itok=3_CPbLSR

MUMBAI: A new channel is about to enter the Sun TV-dominated GEC space of South India.

Pudhu Yugam, from the Chennai-based New Generation Media Corporation stable, is slated to go on air from 23 October. It is the second TV offering from the company after news channel Puthiya Thalaimurai TV.

Shyam Kumar has high expectations from the new channel

An internal launch has already taken place on 5 October, when the channel’s programming was unveiled to the New Generation Media Corporation. Whereas an official launch has been planned on 18 October at Chennai’s Leela Palace where everything about the baby channel will be revealed. The ad sales are being handled by Fourth Dimension Media Solutions while the media and creative duties will be handled by Mindshare Chennai and Disha Communications respectively. The channel logo will be unveiled on the day of the launch.

Nearly Rs 100 crore has been invested in the channel, which plans to air about 100 hours of in-house content per week including serials, reality and non-fiction shows, with the rest commissioned to producers. Popular Tamil film celebrities such as Simran, Sonia Agarwal and Ambika are expected to grace the shows with their presence.

New Generation Media Corporation CEO R B U Shyam Kumar couldn’t have been happier as the launch is happening before Diwali as he’d wanted.

As of now, each hour will see about seven to eight minutes of advertising. Fourth Dimension has recently opened up an office in Mumbai to attract more advertisers for the channel. “I have travelled extensively across India and the response to the channel has been terrific,” says Fourth Dimension Media Solutions CEO Shankar B.

Digitally speaking, all the shows will be available on the channel’s website plus viewers will be able to live stream them with a delay of just one or two minutes.

Plans are afoot to launch an application for Android and iOS that will be free for the first three months, post which it will be made subscription based. Viewers will be able to see live TV on the application as well.

“We tried the application with our news channel Puthiya Thalaimurai TV, and we realized people want to view us wherever they are,” says Pudhu Yugam convergence head Manikanda Boopathi. The channel will be available as a pack with PT TV for a price of Rs 250-Rs 300 per annum. Apart from that, it has also tied up with Yupptv for showing live TV and VOD.

“We know where the world is heading and we want to be ahead of everyone else,” says an optimistic Boopathy. The PT TV application has had over 80,000 downloads that gives viewers three options- live TV, just live audio (for low bandwidth) and live tickr. All this with just under four minutes of delay.

There are plans to have live streaming in HD for Tamilians in US in phase II considering Indian bandwidth is too low to allow HD on the internet.

Like in the case of Puthiya Thalaimurai, the marketing campaign will focus more on outdoor than TV. Closer to the launch, events such as flashmobs have also been planned to generate buzz

Pudhu Yugam plans a breakthrough in the GEC space by positioning itself as a General Engagement (and not Entertainment) Channel with domestic as well as foreign-based Tamil viewers as its target audience.

Only time will tell if Pudhu Yugam can give established networks like Sun and Jaya a run for their TVTs...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories