Television

New Tamil GEC Pudhu Yugam to go live on 23 October

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/15/B%20Shankar.jpg?itok=3_CPbLSR

MUMBAI: A new channel is about to enter the Sun TV-dominated GEC space of South India.

Pudhu Yugam, from the Chennai-based New Generation Media Corporation stable, is slated to go on air from 23 October. It is the second TV offering from the company after news channel Puthiya Thalaimurai TV.

Shyam Kumar has high expectations from the new channel

An internal launch has already taken place on 5 October, when the channel’s programming was unveiled to the New Generation Media Corporation. Whereas an official launch has been planned on 18 October at Chennai’s Leela Palace where everything about the baby channel will be revealed. The ad sales are being handled by Fourth Dimension Media Solutions while the media and creative duties will be handled by Mindshare Chennai and Disha Communications respectively. The channel logo will be unveiled on the day of the launch.

Nearly Rs 100 crore has been invested in the channel, which plans to air about 100 hours of in-house content per week including serials, reality and non-fiction shows, with the rest commissioned to producers. Popular Tamil film celebrities such as Simran, Sonia Agarwal and Ambika are expected to grace the shows with their presence.

New Generation Media Corporation CEO R B U Shyam Kumar couldn’t have been happier as the launch is happening before Diwali as he’d wanted.

As of now, each hour will see about seven to eight minutes of advertising. Fourth Dimension has recently opened up an office in Mumbai to attract more advertisers for the channel. “I have travelled extensively across India and the response to the channel has been terrific,” says Fourth Dimension Media Solutions CEO Shankar B.

Digitally speaking, all the shows will be available on the channel’s website plus viewers will be able to live stream them with a delay of just one or two minutes.

Plans are afoot to launch an application for Android and iOS that will be free for the first three months, post which it will be made subscription based. Viewers will be able to see live TV on the application as well.

“We tried the application with our news channel Puthiya Thalaimurai TV, and we realized people want to view us wherever they are,” says Pudhu Yugam convergence head Manikanda Boopathi. The channel will be available as a pack with PT TV for a price of Rs 250-Rs 300 per annum. Apart from that, it has also tied up with Yupptv for showing live TV and VOD.

“We know where the world is heading and we want to be ahead of everyone else,” says an optimistic Boopathy. The PT TV application has had over 80,000 downloads that gives viewers three options- live TV, just live audio (for low bandwidth) and live tickr. All this with just under four minutes of delay.

There are plans to have live streaming in HD for Tamilians in US in phase II considering Indian bandwidth is too low to allow HD on the internet.

Like in the case of Puthiya Thalaimurai, the marketing campaign will focus more on outdoor than TV. Closer to the launch, events such as flashmobs have also been planned to generate buzz

Pudhu Yugam plans a breakthrough in the GEC space by positioning itself as a General Engagement (and not Entertainment) Channel with domestic as well as foreign-based Tamil viewers as its target audience.

Only time will tell if Pudhu Yugam can give established networks like Sun and Jaya a run for their TVTs...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories