Television

Oops! &pictures forgets Ghanchakkar or does it?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/15/%26pictures.jpg?itok=PcXY9cSp

MUMBAI: Right from the very first phase of the channel’s launch, &pictures has pulled out all stops and taken the offbeat and innovative communication route while interacting with its target audience.

For the upcoming movie premiere of Ghanchakkar at 9:00 pm on the channel’s primetime property, ‘Saturday First Show’; the channel plans on taking the storyline of the film to promote the World Television Premiere of Ghanchakkar.

While initial plans and promotions a few weeks back had Ghanchakkar slated to air on 5 October, &pictures now plans to air the film on 12 October instead. In keeping with the essence of Emraan Hashmi’s character who forgets everything, the pitch being used for the world premiere of Ghanchakkar too, is that “We forgot that we were to air the film on 5 October!”

Promos for the premiere of the film went on air on Saturday, 5 October, and feature a montage of Emraan Hashmi’s character from the film Sanjay Atre spouting his now familiar line “Mujhe kuch yaad nahi aa raha hai.”

 “As a channel that engages with new India, we always seek to take the unconventional route which appeals to and grabs the attention of our audience,” says Zeel marketing head - national channels Akash Chawla.

 “The initial censor certification for the film during its theatrical release was ‘U/A’. However keeping in mind the fact that TV audiences watch films in their homes, we have further edited the film to make it suitable for viewers of all ages,” says Zeel cluster programming head (Hindi movie channels) Ruchir Tiwari, about the special considerations that have been taken into consideration while premiering the film.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Arnab-02-Story.jpg?itok=vuwegBAV
Dominance of Republic TV continues as genre ratings plunge

BENGALURU: The Arnab Goswami-led Republic TV continued to lead the English News genre as the combined weekly ratings of the top 5 English News channels for week 41 (Saturday, 7th October 2017 to Friday, 13th October 2017) reached a new nadir – the lowest ratings in the second half year of 2017 to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Swapan_Dasgupta.jpg?itok=AgbfDf7_
RSTV editor to be chosen by new panel comprising Prasar chief, MP Dasgupta and journalist Srivastava

MUMBAI: A search-and-select panel comprising lawmakers, senior journalists, Prasar Bharati and Rajya Sabha Secretariat officials has been formed to pick Rajya Sabha Television (RSTV) editor-in-chief.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Jennifer%20Zaldivar-Clark.jpg?itok=CS2eHKz9
Viacom expands Zaldivar-Clark's role as Paramount SVP - talent

MUMBAI: Viacom Inc. has announced the appointment of Jennifer Zaldivar-Clark as the senior vice president of talent for Paramount Network. In this expanded role, Zaldivar-Clark will oversee Paramount Network’s newly formed talent function and will continue to serve as the SVP of Talent and...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Sandeep%20Gurumurthi_2.jpg?itok=ZejRgvl6
Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

A while ago, the Times Network decided to embark on a mission to provide more to its business viewers of ET Now. Rather than overdose them with business news 24X7, it decided to show them how general news can also be viewed with a business lens.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/20/natgeo-dd.jpg?itok=8e3wWIqm
Discovery-like Doordarshan channel recommended to environment ministry

MUMBAI: Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue. The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories