Television

Discovery Kids ushers in Diwali with festivities

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MUMBAI: World Children Expo (WCE) is partnering with Discovery Kids TV channelto bring families together to celebrate this Diwali, at a two-day kids’ carnival taking place in Gurgaon.

Conceptualised by Creative Children Media, WCE@Diwali will be held at the Ambience Mall in Gurgaon on 19 October and 20 October, from 10:00 am to 7:00 pm.

Creative Children Media & World Children Expo founder Rahul Gupta said, “WCE is now being acknowledged nationwide as India's biggest kids’ expo, catering to the ecosystem of children and children-centric brands. I am excited to partner with Discovery Kids which we believe is one of the finest additions to Indian television. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE@Diwali is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”

True to the smart fun positioning of Discovery Kids, the carnival will include a variety of exciting activities such as games, a painting corner, quizzes, and workshops for kids and engagement with parents to win plenty of prizes. There will also be a range of products on display and for sale.

Adding more excitement to the carnival, the new season of the animated TV series Transformers Prime Beast Hunters, exclusive to Discovery Kids, will be launched at the event. The kids will get a special opportunity to be seen with the famous characters of the series.

Discovery Networks Asia-Pacific south Asia and head of revenue, Pan-regional ad sales and southeast Asia Sr. VP and GM Rahul Johri said, “Discovery Kids is focused on giving kids a unique experience through its smart and engaging content. Since the channel’s launch last year, Discovery Kids continues to excite children of all age groups and on this auspicious occasion of Diwali, we are thrilled to celebrate the channel’ssuccess with the children.  Our newly introduced character Transformers Prime Beast Hunters will add more fun to the activities at the carnival.”

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