Television

Prime Focus wins Emmy for 'WWII from Space'

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MUMBAI: Prime Focus, the world leader in media and entertainment industry services, won an Emmy Award in the 'Outstanding Graphic Design & Art Direction' category for their work on History Channel's series World War II from Space. The October Films landmark series WW2 from Space covers the key political events and battles from the Second World War making extensive use of today's creative technology to deliver the information in a way that will seize the attention of modern audiences.

Winners of the 34th Annual News and Documentary Emmy Awards were announced on 1

October by the National Academy of Television Arts & Sciences (NATAS); the awards were presented at a glittering ceremony at Jazz at Lincoln Center's Frederick P. Rose Hall in the Time Warner Center in New York City.

The event was attended by more than 900 television and news media industry executives, news and documentary producers and journalists. Emmy Awards were presented in 42 categories, including Breaking News, Investigative Reporting, Outstanding Interview, and Best Documentary, among others.

The VFX (Broadcast and Commercials) team at Prime Focus UK devised and created visually exciting ways to deliver the program's factual information. The team successfully delivered a 70 minutes of CG for the 82 minute broadcast, supplying more than 420 shots.

Prime Focus founder Namit Malhotra said, "We are proud to be recognised by the prestigious jury at Emmy. Awards like these prove our team's hard work and creative excellence every time. The team's exceptional execution on the series has evolved the genre of documentary programming. It was one of the most challenging projects last year. Working with the production company to develop such large portions of the program allowed us to really take control of the look and feel of the show, and push the genre to new heights."

In the past, Prime Focus has been bestowed with multiple awards at Emmy for documentaries such as The Mona Lisa Curse which won in the Arts Programming category and America The Story for us won for Outstanding Sound Editing for Non-fiction Programming. They have also been recognised for documentaries such as Heston's Feasts which was nominated for Best

Non-scripted Entertainment while 9/11: Phone Calls from the Towers was nominated in the

Best Documentary category.

More recently the company has also been involved in helping out with the VFX for the Anil Kapoor Productions and Ramesh Deo Productions' Indian adaptation of 24 starring Anil Kapoor. The series begins to air on c from today every Friday and Saturday at 10:00 pm.

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