MUMBAI: Starting 5 October, 7:00 am onward, the Hindi news space will see one more channel going live.
Named Jia News, after channel chairman Rohan Jagdale’s daughter, the channel, whose slogan reads: ‘Ehsaas Badlav Ka’ (Feel the change), is looking to tap people’s spiritual side apart from giving them their daily fix of news and current affairs.
About five months ago, Jagdale and his wife who is channel director Madhulika, started work on Jia, which also stands for ‘Journalist in Action’.
Equipped with a head office in Noida, 16 bureaus in states like Jharkhand, Chhattisgarh, Gujarat, Maharashtra, Madhya Pradesh and Haryana, and a staff of 150 people including journalists, cameramen and stringers, Jia will air 60 per cent current affairs and 10 per cent sports and 10 per cent entertainment as part of its programming strategy. As of now, no south Indian state has been included and news from the southern region will be through tie-ups with ANI. Joy Sebastian has been appointed channel head while Ashish Mishra is chief editor. The hunt for a CEO is still on.
Interestingly, Jagdale, who has an oil and gas business, has funded Jia entirely out of his own pocket. “I have started the channel on emotions and feelings,” he says.