Prime Focus appoints Vikas Rathee as group COO

MUMBAI: Prime Focus today announced the appointment of Vikas Rathee, an investment banking and corporate finance professional as its group chief operating officer.

Rathee brings with him more than a decade of experience working with leading companies in the TMT (telecom, media and technology) sector with proven relationships and in-depth understanding of industry dynamics across US, Europe and Asia.

In his new role, Rathee, will work as part of Prime Focus’ corporate leadership to position Prime Focus among target customers as a key strategic partner as well as the investor and financial community as an incredible growth story that is moving rapidly towards realising its full potential in the global media and entertainment universe.

 Announcing the appointment, Prime Focus founder Namit Malhotra said, “Vikas is a seasoned professional with unique combination of industry knowledge, corporate finance and capital markets experience, and M&A expertise who joins us at a perfect time, when we are at the cusp of our next aggressive wave of growth.  His inter-cultural global work experience and eye for investment opportunities are in-sync with our planned growth strategy. I have huge confidence in Vikas' ability to accelerate Prime Focus’ growth momentum in the coming years."

 Prime Focus India CEO Ramki Sankaranarayanan said, “Vikas coming on broad has strengthened our leadership team and will accelerate our next wave of growth. He comes with strong knowledge of both media and IT that is a key differentiator for PFT as well. As Prime Focus grows from strength to strength, Vikas’ addition will be important in helping the team manage the business with discipline, diligence and dynamism. His industry networks and relationships globally will act as catalyst to the growth of Prime Focus”  

 “I am delighted to be part of the world leader in media and entertainment industry services, Prime Focus. As an investment banking professional focused on the TMT space, I have closely watched the growth, consolidation and evolution of this dynamic sector on a global scale. Prime Focus, through the last decade and a half, has made a significant contribution to this evolution not only in India, but is now also having a profound impact on the international media and entertainment industry as well. Today as a unique service provider straddling creative and technology domains, and working with some of the biggest names in this seamless global industry, Prime Focus is all set to fuel growth to the next level. I look forward to working with Namit and Ramki in making this vision a reality.” said Rathee, on his appointment.

Vikas is an MBA in Finance and CFA, and comes with over 16 years of experience covering stints at Suzlon, Bank of America Merrill Lynch and ABN AMRO.

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