NEW DELHI: Commemorating completion of 10 years in the business,
the country's oldest DTH platform - Dish TV - today launched
its services on laptops, tablets and smart phones, albeit
available only to those customers who subscribe to the platform
Significantly, this is a first for any DTH player to have
launched a full-fledged, OTT (Over the top) streaming application
that provides unlimited entertainment 'on the go'.
The platform expects to add nearly 50,000 subscribers in the same period for its latest innovation
Dish TV will make available the additional service in two
packages: the Jumbo Pack for Rs 129 per month and the Starter
Pack for Rs 49 every month. Initially though, these packs
will be available for Rs 69 and Rs 29 per month, respectively.
However, the platform will offer a free trial for the first
two days.So what's on offer? The packs come with 35 plus live
channels, 1000 plus films in their video library, and the
capacity to see repeats of TV series episodes within 24 hours.
CEO RC Venkateish says he expects the number of live channels
to increase further.
How can the service be accessed? It's available on Android
and Apple app and works wonderfully on 3G or Wifi. Powered
by Essel owned Zee's Ditto TV aided by Siemens, the service will
shortly be available on Windows 8. The application can be
downloaded from the Google Playstore or Apple App Store.
Speaking of Dish TV's versatility as a platform, vice president
(marketing) Anjali Malhotra says Dish TV was the first to
launch HD TV channels (42 channels presently), Dish on wheels
which made it possible to view channels in moving cars/trains/ships,
recorders with unlimited capacity, value added services, and
now Dish Online - Anywhere, Everywhere.
Malhotra claims 50,000 recorders have been sold in just six
months and the platform expects to add nearly 50,000 subscribers
in the same period for its latest innovation, considering
35 per cent mobile consumers use smart phones. Malhotra says
Essel is now a Rs 2,200 crore company while COO Salil Kapoor
says Dish TV is Asia's largest and the world's third largest
About the films component of the package, Kapoor explains
Dish TV subscribers can register simply by sending their account
details where expenses would be added to their main bill.
Apart from print and other media, the service will be mainly
marketed on Zee channels and through messages to all Dish
TV subscribers through their mobile numbers.
Fielding queries as to why Dish TV thought of such a service,
Kapoor goes on to explain that India is the third largest
Internet player in the world with 74 million subscribers;
75 per cent of whom are between 15 and 35 years of age. This
demographic is expected to increase five-fold by 2015, of
which three-fourth is expected to own mobiles. Currently,
an estimated 60,025,000 Indians have watched videos on their
personal computers or laptops.