New media to lead growth for south Indian media and entertainment industry

BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released on the eve of FICCI-MEBC 2013 in Bengaluru. The two day event commences on 29 October.


Note: This is for the year ended 31 March 2013.


 The report says that the South Indian Media and Entertainment (SIM&E) industry is slated to grow from its current estimated size for FY-2013 of Rs 23,900 crore to Rs 43,600 crore in FY-2013 at an CAGR of 16 per cent.


The internet continues to have a profound effect on consumers’ viewing habits and the proliferation of devices is altering their media consumption behavior. With the increasing popularity of mobile broadband (3G) and the impending launch of 4G LTE services, mobile phones are expected to emerge as the preferred platform for consuming content. India already has over 65 million smartphone users currently.


In south India, new media, with an estimated size of Rs 690 crore in FY-2013 will grow at 23 per cent CAGR to reach Rs 1600 crore in size by FY-2017, followed by television which will grow at a CAGR of 20 per cent from a present estimated size of Rs 13,470 crore to Rs 27,960 crore.


 The television industry in south India is on a transformation path, driven by the government’s digitisation mandate, says the report. It is one of the most flourishing regional media segment in terms of availability of content, reach and distribution. Over the years, it has seen increased action from regional as well as national advertisers. In fact, regional advertisers now contribute almost 40 per cent of the TV industry’s advertisement revenues in states such as Tamil Nadu and Kerala.


 Radio will grow at a CAGR of 19 per cent from an estimated present size of Rs 420 crore to Rs 830 crore by FY-2017. The radio industry enjoys greater acceptance in the south than in the rest of the country and thus stands out amongst its peers. This is indicated by relatively higher average radio listenership in cities like Bengaluru where people spend about 20 hours / week on radio while those in Delhi and Mumbai spend 13-14 hours / week says the report.


Films with a present estimated size of Rs 2,680 crore will grow at a CAGR of 12 per cent to reach Rs 4,220 crore by FY- 2017.  The report says that the south Indian film industry with 831 films, accounted for over 50 per cent of total films certified across India. The number of films certified increased by 36 per cent over 2011, primarily driven by a spike in cable  and satellite (C&S) rights’ prices. However, the number of films released increased by only eight per cent during the same period as some producers chose not to release their films due to the high marketing costs associated, and as a result of a correction in the C&S rights’ prices in some of the markets.


 Print, a laggard relatively, will grow at eight per cent from the present Rs 6,880 crore to Rs 9,020 crore by FY-2017. South India, driven by a high literacy rate and a sizable vernacular readership base (30 per cent of total readership in India) is one of the strongholds of the Indian print industry. Amongst the four regional states, Tamil Nadu and Andhra Pradesh account for about 58 per cent of the total revenue. Most of the markets in the region are dominated by English print in terms of revenue except Kerala, where vernacular prints accounts for nearly 90 per cent of the revenue. However, the advertising revenue from vernacular print in the region is estimated to grow at twice the pace of that of English, largely driven by local advertisers and increasing focus of national advertiser’s beyond tier I cities.


Among the four southern states or southern sisters as they are known, Tamil Nadu with a FY-2013 SIM&E estimated size of Rs 8,420 crore will grow at a CAGR of 17 per cent to reach Rs15,850 crore by FY-2017. SIM&E in Andhra Pradesh with a FY-2013 estimated size of Rs 7,140 crore will reach an estimated size of Rs 12,740 crore by FY-2017 at a CAGR of 16 per cent.


SIM&E in Karnataka with an estimated FY-2013 size of Rs 4,340 crore will grow at a CAGR of 15 per cent to reach Rs 7,710 crore by FY-2017. The smallest in terms of size of SIM&E, Kerala with a FY-2013 estimated size of Rs 3,350 crore will grow to Rs 5,7,30 crore by FY-2017 at a CAGR of 14 per cent.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories