New media to lead growth for south Indian media and entertainment industry

BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released on the eve of FICCI-MEBC 2013 in Bengaluru. The two day event commences on 29 October.

Note: This is for the year ended 31 March 2013.

 The report says that the South Indian Media and Entertainment (SIM&E) industry is slated to grow from its current estimated size for FY-2013 of Rs 23,900 crore to Rs 43,600 crore in FY-2013 at an CAGR of 16 per cent.

The internet continues to have a profound effect on consumers’ viewing habits and the proliferation of devices is altering their media consumption behavior. With the increasing popularity of mobile broadband (3G) and the impending launch of 4G LTE services, mobile phones are expected to emerge as the preferred platform for consuming content. India already has over 65 million smartphone users currently.

In south India, new media, with an estimated size of Rs 690 crore in FY-2013 will grow at 23 per cent CAGR to reach Rs 1600 crore in size by FY-2017, followed by television which will grow at a CAGR of 20 per cent from a present estimated size of Rs 13,470 crore to Rs 27,960 crore.

 The television industry in south India is on a transformation path, driven by the government’s digitisation mandate, says the report. It is one of the most flourishing regional media segment in terms of availability of content, reach and distribution. Over the years, it has seen increased action from regional as well as national advertisers. In fact, regional advertisers now contribute almost 40 per cent of the TV industry’s advertisement revenues in states such as Tamil Nadu and Kerala.

 Radio will grow at a CAGR of 19 per cent from an estimated present size of Rs 420 crore to Rs 830 crore by FY-2017. The radio industry enjoys greater acceptance in the south than in the rest of the country and thus stands out amongst its peers. This is indicated by relatively higher average radio listenership in cities like Bengaluru where people spend about 20 hours / week on radio while those in Delhi and Mumbai spend 13-14 hours / week says the report.

Films with a present estimated size of Rs 2,680 crore will grow at a CAGR of 12 per cent to reach Rs 4,220 crore by FY- 2017.  The report says that the south Indian film industry with 831 films, accounted for over 50 per cent of total films certified across India. The number of films certified increased by 36 per cent over 2011, primarily driven by a spike in cable  and satellite (C&S) rights’ prices. However, the number of films released increased by only eight per cent during the same period as some producers chose not to release their films due to the high marketing costs associated, and as a result of a correction in the C&S rights’ prices in some of the markets.

 Print, a laggard relatively, will grow at eight per cent from the present Rs 6,880 crore to Rs 9,020 crore by FY-2017. South India, driven by a high literacy rate and a sizable vernacular readership base (30 per cent of total readership in India) is one of the strongholds of the Indian print industry. Amongst the four regional states, Tamil Nadu and Andhra Pradesh account for about 58 per cent of the total revenue. Most of the markets in the region are dominated by English print in terms of revenue except Kerala, where vernacular prints accounts for nearly 90 per cent of the revenue. However, the advertising revenue from vernacular print in the region is estimated to grow at twice the pace of that of English, largely driven by local advertisers and increasing focus of national advertiser’s beyond tier I cities.

Among the four southern states or southern sisters as they are known, Tamil Nadu with a FY-2013 SIM&E estimated size of Rs 8,420 crore will grow at a CAGR of 17 per cent to reach Rs15,850 crore by FY-2017. SIM&E in Andhra Pradesh with a FY-2013 estimated size of Rs 7,140 crore will reach an estimated size of Rs 12,740 crore by FY-2017 at a CAGR of 16 per cent.

SIM&E in Karnataka with an estimated FY-2013 size of Rs 4,340 crore will grow at a CAGR of 15 per cent to reach Rs 7,710 crore by FY-2017. The smallest in terms of size of SIM&E, Kerala with a FY-2013 estimated size of Rs 3,350 crore will grow to Rs 5,7,30 crore by FY-2017 at a CAGR of 14 per cent.

Latest Reads
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories