Television

Nach Baliye 6 to take a bold turn this season

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/29/did.jpg?itok=ymFl062Q

MUMBAI: Come 9 November, Star Plus? viewers are going to get to witness the flavours of love, passion and romance amongst reel and real life TV star couples once again as the channel flags off Nach Baliye Season 6. The 13-week long series will air every weekend at 9.00 pm, coming in as a replacement for Junior Masterchef which is coming to a close.

With a brand new season, the channel, says it plans to make Nach Baliye bigger, better and bolder this year, though with the same format and the seductive campaign line ?Hadh se badhega romance...is bar hoga Aisa dance.?

Produced by Frames Productions, Nach Baliye season six brings together 11 celebrity couples that include: Raju and Shikha Shrivastava, Rakesh Vashisht and Ridhi Dogra, Kanika Maheshwari Ghai and Ankur Ghai, Gurmeet Choudhary and Debina Bonnerjee, Ripu Daman Handa and Shivangi Verma, Yash Sinha and Amrapali Gupta, Kiku and Priyanka Sharda, Bruna Abdalah and Omar Farooque, Sanjeev and Lataa Seth, Rithvik Dhanjani and Asha Negi and last but not the least Vinod and Raksha Thakur.

"After making successful seasons of four and five, this season, we plan to take it to the next level. Our endeavour is to sustain this legacy of success achieved so far and bring viewers much closer to their favourite stars. Behind every couple there is a unique story not known to the public. We will strive to bring out each of their unique stories to engage Nach Baliye fans," says Frames Production producer Hemant Ruprell.

"Normally, these TV couples are so busy with their day to day schedules they may not give each other so much time. Participating in the show enables them to come together and explore more than what they know about each other over three months of competition. Nach Baliye is based on the principle that dancing together will bring you closer and it serves to reignite romance between couples,? Star Plus non-fiction head Ashish Golwalkar exults. ?And of course on top of this there is a strong layer of entertainment in terms of comedy and moments that get played out on TV. People sitting at home will enjoy the journey."

The channel has retained the judges this season. Viewers will get to see Bollywood's yummy mummy and dancing diva Shilpa Shetty, celebrated choreographer Terrence Lewis and director Sajid Khan. Hosts Gautam Rode and Karan Wahi are expected to add their brand of humour and banter to this drama filled dance show. Interestingly, the shooting has already begun with two episodes been canned in Filmistan Studio, Mumbai even as this story is being penned.

"There is nothing subtle about this season,? asserts Star India EVP content strategy Gaurav Banerjee. ?Each act will be conceived to show you a vibrant and exciting expression of love."

The Star Plus programming team is quite sanguine that Nach Baliye 6 will have no problems in getting in the TVTs once again.

"Last year our content was pure and because of that purity of content, we were the No 1 show from the launch day till the end,? asserts Golwalkar. ?There is going to be competition in any slot and at any given point of time on TV. But viewers have really appreciated and supported us. We have done our bit, and have really worked hard to put it together and it will be bigger, different and better than any other show."

Even though an announcement of the presenting sponsor was not made at the time of writing, the show?s season 6 facebook page, has Vaseline associated as presenting sponsor once again with Babool being the powered-by sponsor. Last year, LR Active Oil was the powered-by sponsor.

The channel is really pressing hard on the marketing pedal in a bid to get the viewership numbers it hopes to achieve. For starters, there?s TV. A series of promos revealing the main contestants, Gurmeet and Deblina, and Raqesh and Riddhi Vashist has already hit the Star Network channels. Secondly, its facebook page has attracted around 6,500 likes, a fortnight before launch.

Then the various couples? online fan clubs have been encouraged to talk about them on twitter, apart from the handle #NachBaliye6 being flashed on its @StarPlus account to generate the buzz.

Thirdly, activities revolving around traditional media (hoardings, television spots, radio, cinema) are already being rolled out. According to an estimate, close to Rs 2 crore has been set aside as marketing spend for the show.

With that kind of muscle being put behind Nach Baliye 6, it is quite likely that it could well match its main rival Dance India Dance Season 4 step for step on the performance front.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee.jpg?itok=6Y3p9bLV
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/baiko.jpg?itok=1GgscRuj
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/nd.jpg?itok=YM-bhHTo
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/trivago.jpg?itok=wfbO4AEk
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/kumkum.jpg?itok=pzRg5SSO
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Sudhanshu-Vats.jpg?itok=GxlmKcXA
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee.jpg?itok=aoMaGwbx
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/Prasar-Bharati.jpg?itok=6lZF8ytY
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/dd.jpg?itok=tB6G59aR
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories