MUMBAI: Ever wished for a one-stop shop to get all your food queries solved? Wished to cook scrumptious food with simple and unique techniques? Zee Khana Khazana, India’s first 24-hour food channel presents a unique rood show ‘Zee Khana Khazana Food Fungama’ where in the channel will have canters bearing LED screens move across 6 indian cities (Mumbai, Delhi, Pune, Ahmedabad, Indore And Lucknow) to engage and interact with audiences at residential areas and high footfall areas like malls and markets.
Staring 17 October, spread over almost a month, Zee Khana
Khazana Food Fungama will help Indian homemakers and food
enthusiasts with all their food related queries. An extension
of Zee Khana Khazana’s popular property on the website
– Kya Hai Aapka Food Sawaal, the channel plans to increase
its engagement level with its target audience through this
unique and interesting below the line activity.
The canter will have local chefs who will answer all cooking queries posed by homemakers and others in the crowd. The channel content will be running on a giant screen led throughout the activity on the specially modified van, thus enabling the audience to sample the content. Apart from the queries; the channel will also hold exciting and interactive contests and lucky winners will be gratified with attractive prizes.
Zee Khana Khazana business head Amit Nair exults: “Interaction with our viewers is very important for us at Zee Khana Khazana. We believe an on-ground activity like this is the best way for us to talk to our audience and get their valuable feedback. With this initiative, we want to reach out to audiences in cities across and help them solve their everyday food related questions. We are hopeful that this fun activity will solve all food related sawaal that a homemaker comes across in her daily life.”
What on the digital front? The channel’s Facebook page and twitter handles will share regular updates and will help audiences on the route location and where to spot the van.