MUMBAI: India’s homegrown superhero Krrish is making leaps and bounds and attaining a cult status across the board with his exciting and engaging promotions for the forthcoming film Krrish 3. The latest is the collection of Facebook Stickers, a special set of emoticons which will make chatting with friends on Facebook even more fun. This is part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. The Krrish characters join a league of international favorites including the ‘Minions’ from Despicable Me 2 and ‘Snoopy’ from Peanuts.
The Krrish 3 stickers include common expressions and activities people use every day like happy, sad, drinking coffee, working late or partying with friends. Each emotion has been created with one of the three central characters - Krrish (HrithikRoshan), Kaya (KanganaRanaut) and Kaal (Vivek Oberoi). The emoticons also include special phrases like ‘I Love You’, ‘Call Me’ and very special ‘Krrish- The Protector’ sticker. These sticker packs will be made available for free in all regions, on the Messenger and Facebook
apps for both web and mobile.
Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “The promotions for Krrish 3 have a massive digital footprint right from the word go, with the worldwide first look and poster launch via a Facebook chat. With the world constantly connected via mobile internet and a social media becoming integral mode of communication, our endeavor is to make Krrish an integral part of your daily interactions.”
Some of the iconic stickers on Facebook include the Minions from Despicable Me 2 and Snoopy- the famous Peanuts character. Hungama Digital Media entertainment is the digital partner for Krrish 3. In the coming weeks, Hungama a digital blitzkrieg around Krrish 3 with the launch of a game, a karaoke app and an augmented reality campaign that can be experienced around high footfall locations in India.
Speaking on the launch of the Krrish 3 Facebook stickers, superstar Hrithik Roshan said, “Here’s presenting yet another digital innovation from the team of Krrish 3. To add more life and fun to your conversation, we’ve come up with these exciting new Krrish 3 stickers. You can now tease your friends, fight with them or challenge them in your chats.”