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Q2-2014: ZMCL holds ground despite economic downturn

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BENGALURU: Zee Media Corporation Limited (ZMCL) unaudited results for Q2-2014 reveal that though advertising revenue for Q2-2014 at Rs 59.92 crore showed a growth of 20.5 per cent as compared to the Rs 43.92 crore for Q2-2013, it kept pace with the Rs 59.9 crore for the immediate preceding quarter (Q1-2014). ZMCL?s advertising revenue in Q4-2013 was Rs 52.19 crore.

?The economy may have sputtered a bit but it is expected to be on track soon. What is important is that we continue to base our strategy on a sound understanding of our consumers and provide them with relevant and unique content experiences in the news domain,? said ZMCL non executive chairman of the board Subash Chandra.

 Let us take a look at ZMCL?s other Q2-2014 figures

Operating revenue for Q2-2014 grew by 18.5 per cent to Rs 83.02 crore from Rs 70.03 crore in Q2-2013 and by 6.9 per cent from the Rs 77.68 crore reported in Q1-2014 (immediate preceding quarter).  

ZMCL?s subscription revenue for Q2-2014 at Rs 24.9 crore grew by 11.9 per cent y-o-y from the Rs 22.26 crore in Q2-2013, and by 18.6 per cent from the Rs 18.6 crore in Q1-2014. Revenue from Other Sales and Services for Q2-2014 at Rs 5.2 crore grew more than a third (35.1 per cent) as compared to the Rs 3.85 crore in Q2-2013 and by 37.6 per cent as compared to the Rs 3.78 crore in Q1-2014.  

Total expense at Rs 75.54 crore for Q2-2014 was 21.5 per cent more than the Rs 62.17 crore for Q2-2013 and 10.5 per cent more than the Rs 68.37 crore in Q1-2014.https://mail.google.com/mail/u/0/images/cleardot.gif

 ZMCL?s recorded a fall in PBT of (-7.8 per cent) to Rs 6.47 crore in Q2-2014 from Rs 7.02 crore in Q2-2013. However PBT of Rs 14.99 crore for the half year ended 30 September 2013 was higher by 35.8 per cent as compared to the PBT of Rs 11.04 crore for the corresponding period of the previous year. Q2-2014 EBITDA also fell by (-4.8 per cent) to Rs 74.8 crore from Rs 78.6 crore reported in Q2-2013. However, ZMCL says that its existing news channels grew their EBITDA by 25.2 per cent on YTD basis at Rs 30.83 crore improving their EBITDA margins from 18.6 per cent to 21 per cent.

Added Chandra, ?Our company has embarked to consolidate our news media presence by bringing together our television, print and internet content under a single umbrella. This will enable us to reach out to our consumers in seamless and anytime, anywhere mode. Our commitment to grow larger in size, impact and shareholder value remains as is and we continue to take steps towards the same.?

ZMCL group CEO news cluster Bhaskar Das said, ?We launched Zee Rajasthan Plus in Rajasthan in early July and will soon launch in other regional markets. Furthermore with sustained push for cable digitisation, we expect more and more of our viewers to get associated with us. New media, which has been another focus area for us, has continued to show strong growth numbers.?

ZMCL whole time director Alok Agarwal said, ?Our network wide initiative Bharat Bhagya Vidhata has received tremendous feedback and social media engagement from the viewers, thinkers and the political fraternity alike by reaching a sum total of over 100 million television viewers cumulatively  and having over 11.5 million reach for #BBV  for the campaign. In addition we continue to leverage our network synergies to create further operational efficiencies in gathering and packaging our content and at the same time grow our revenues by providing creative sales solutions to our clients.?

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