Vuclip to power video of Airtel VAS entertainment store

NEW DELHI: Vuclip is powering the video section of the Re 1 Entertainment Store at telecom major Bharti Airtel.

The mobile entertainment store of Airtel offers services including music, games, photos and videos.

According to the mobile VAS deal, Vuclip is the mobile video media partner responsible for the technology, product, analytics, and content aggregation engine for the video section of the Airtel Entertainment Store.

Launched on 16 August, the Airtel entertainment store has garnered more than 10 million consumers accessing the site.

Airtel India CEO - Data N Rajaram said the Re 1 video initiative is the beginning of Airtel’s effort to bring video to the masses. In the entertainment store’s initial weeks, it has received an overwhelming response in terms of new user acquisition as well as engagement.  

Airtel entertainment store offers more than 250,000 videos that runs on Vuclip’s dynamic adaptive transcoding technology that streams video on a real-time basis without buffering on any device and on any network.

Mobile VAS is expected to grow to $200 billion by 2017 from $161 billion in 2012. Recently, Aircel and Techzone have tied up for offering mobile video download called as Video store@ Re 1 to Aircel subscribers. Aircel’s Video store@ Re1 will offer a library of 20,000 + videos to its subscribers at Re 1/video. Apart from viewing and downloading the users will also be able to share the videos with their friends via Facebook and Twitter.

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