Television

Starsports.com races ahead with McLaren Mercedes F1 team

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/26/Untitled-1_8.jpg?itok=5Yk5LC9Z

MUMBAI: After testing waters with badminton through IBL (Indian Badminton League) and football through the Barclays Premier League, the Star network is all set to build its portfolio by connecting with other sports and introducing Indian viewers to thrills other than cricket.

The latest is a tie up between Star Network’s sports digital channel starsports.com and the Vodafone McLaren Mercedes team for the 2013 Formula 1 Indian Grand Prix that will be held between 25 to 27 October. As a part of the deal, the rear wings of the McLaren Mercedes cars will sport the logo of starsports.com.

This apart, the website will also live stream the race live on 26 and 27 October (qualifying and final race) as well as develop programmes such as exclusive interaction with the team drivers Jenson Button and Sergio Perez as well as management including team principal Martin Whitmarsh and sporting director Sam Michael.

Interviews with team engineers will help viewers understand the mechanics of the garage. ESPN Software COO Vijay Rajput says, “We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up. The service will feature original content not screened on television, including outstanding video stories and insightful contributions from experts.”

Although feature videos are free to watch, the live streaming is not. Viewers have to pay Rs 500 to watch the whole F1 series that includes already gone by Korean and Japanese Grand prix and upcoming Indian, US, Abu Dhabi and Brazil ones. Live streaming of other sports is also a paid privilege with the ongoing India-Australia series priced at Rs 100 for all the matches. There is no delay in the stream.

“It is not just about putting a TV signal on the website but about giving viewers a fully different experience,” expounds ESPN Software India’s spokesperson. The live stream is accompanied by a video timeline to catch up on the event as well as ongoing statistics. F1 will also feature prominently on the site as well as be integrated into the ongoing cricket series between India and Australia. Star Sports plans to promote other sports through cricket since the Englishman’s game strikes a chord with Indian people like none other.

Social media will also engage viewers but it is only complimentary to the actual experience of watching it on the website. The live telecast on the two days will see Petronas and Rolex as presenting sponsors while Samsung, Micromax, Pernord Ricard and Vodafone will be associate sponsors apart from several spot buyers. As of now, the channel does not plan to have any Hindi commentary.

This year, the channel aims at expanding its portfolio by introducing a wide variety of sports to Indian viewers. The availability of live streaming for all kinds of sports is an effort to build the website as the only destination sports fans go to for catching live action in HD as well as provide additional data and analytics that are integrated into the video experience through their gadgets.

“Over the years, F1 has developed a strong following in the country. The introduction of Indian Grand Prix has further helped in broad basing the fan following. The live telecast of India Grand Prix last year generated average TVTs which were more than double the average TVTs generated by other races. Even on reach front, Indian GP delivered far higher numbers as compared to other races,” says Rajput.

Though Star India is aware that cricket is the dominant sport in the country, it feels that there is space for other sports to also grab eyeballs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories