MTV dares to step out with 'Rann VJ Run'

MUMBAI: Come 27 October, MTV will have a brand new adventure reality series for its viewers. The show christened Rann VJ Run is a genre-bending show that takes a look into the life of Rannvijay Singh like never before. The channel has roped in Woodland as the presenting sponsor and the show will be powered by Samsung Galaxy S4.

Produced by Anshuman Jaiswal, the 10-part series will follow Rannvijay as he embarks on an epic journey to discover new places, new sports, new cultures, new people and a new way of life. Each destination across the globe will see Rannvijay challenge himself into doing things that he always wanted to do but never imagined he could.

Speaking about the new show, MTV India EVP and business head Aditya Swamy exults: “We have always seen our favourite stars in charge and in control. But how often do you get to see the real person behind the star, that’s exactly what this show is about. The most real reality show which you will see, it captures what happens when a man challenges himself to the very limit. It’s not about how hard you fall but it’s how fast you will bounce back.”

Will the series work wonders for the channel? A media planner answers: “I don’t think the channel has made a right move by airing it on Sundays, where people are either busy with friends or family. The channel’s main target group (TG) is youngsters, but who will like to sit home on a Sunday in front of the television box and watch the series.”

He further goes on to say that: “As far as concept is concerned, it is quite interesting. Rannvijay is known as the face of the channel. But the time slot the channel has booked won’t give them the numbers it might be expecting. Let’s hope his fans churn out numbers for the channel.”

Thrilled at being part of the show, Rannvijay Singh says: “I am extremely delighted to be part of a project like MTV Rann VJ Run which makes me go that extra mile and challenge myself. I am not going to play against any opponents but myself. It will be just me and the game. This is one journey I just can’t wait to commence.”

The series will be air every Sunday at 6.00 pm.

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