MUMBAI: Zee Americas has added Doonya: The Bollywood Workout to its fall weekend schedule. The Doonya series premieres on 5 October 2013 on Zee TV, Zing and Zee Cinema in North America bringing dance and fitness (with a Bollywood twist!) to 800,000 homes.
Doonya’s founders - Priya Pandya and Kajal Desai - have created a program that takes Bollywood inspired movements and connects them to target muscle groups. Their clear and easy-to-follow instruction allows the audience to burn calories (up to 800 per hour) and build strength and stamina through cardio and conditioning workouts.
“We know south Asians love to dance,” says Desai, “but working out isn’t something our community is known for.”
“Diabetes, coronary artery disease and obesity are all issues plaguing our community right now. And it can be hard to combat these diseases when working out isn’t always fun,” adds Pandya.
“Doonya bridges that gap and provides a workout that is fun for the entire family! You’ll dance to songs you recognise using moves you already know, but will do them in a way that gives you results,” says Desai.
Pandya finishes, “Over the last seven years we've been teaching Doonya, we've seen our students' bodies transform through our program. We are excited to share a program that is so rooted in our culture and upbringing with our community.”
Zee Americas GM Sameer Targe said, “Doonya is the first of its kind fitness program that is based on Bollywood dancing. We are very excited to partner with them as it coincides with our programming philosophy of “Entertainment with a Purpose”. A locally produced show was a natural move for us as it further strengthens our leadership position in the US.”
Zee subscribers would be able to catch Doonya’s workouts on Zee Cinema every Saturday at 9:30 am, Zee TV on Saturdays at 11:30 am, Zee TV Canada on Saturdays at 11:30 am and on Zing every Sunday at 11:00 am.