Television

Pogo and Cartoon Network spruce up on-ground activities

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/25/Untitled-1_8.jpg?itok=IWRmMKjV

MUMBAI: If you thought on-ground activation was the exclusive domain of big television channels, think again.

Niche channels like Pogo and Cartoon Network too are engaged in strengthening direct connect with audiences, in this case - kids.

A case in point is the School Contact Programs (SCP) conducted annually by these two channels from the Turner India stable.

This time round, Pogo’s SCP, spanning July to September, targeted around 500 schools in eight cities, including Mumbai, Bengaluru, Delhi, Hyderabad, Ahmedabad, Hyderabad, Ludhiana and Chennai. The program saw the kids’ most loved character Chhota Bheem conduct Bheem’s Masti Ki Class across schools. Children were educated about issues like hygiene, internet security, team work and traffic signals through interactive games. The medium of instruction was Tamil in Chennai, Gujarati in Ahmedabad and so on. At the end of these sessions, students took home goodies and sponsor samples. Each activity lasted approximately three hours and touched nearly 900 students per school. Students from standards one to eight participated, sans their parents.  

Says Turner International India senior director and network head Krishna Desai: “These SCPs provide an excellent platform to build a bridge between kids and their favourite channels and characters. Valuable lessons are imparted to kids in an entertaining format with branded games, activities and prizes. In addition, our advertisers also get a direct platform for their target audiences.”

Bheem’s Masti Ki Class was presented by Knorr Soupy Noodles, powered by Parle G, with associate sponsors including Honda, Dabur Hajmola Anardana, ICICI Prudential and TAT-O.   

“Metros provide the necessary number of schools and students to help us achieve our goals,” adds Desai.

The theme of Cartoon Network’s SCP this year was Go Active Move It Movement based on tips and games to keep kids fit and active. The program featured several popular characters like Kris (from Roll No. 21) and Tom, Jerry and Oggy (from Oggy and the Cockroaches). The SCP was presented by Parle G, powered by Alpenliebe Juzt Jelly, with associate sponsors including Dabur Real Juice, Dabur Red Toothpaste, Hero Cycles & Yellow Diamond Chips.

Chhota Bheem engages kids during an interactive session with school children

The marketing departments of both Pogo and CN handle all activities while on-ground is deputed to specific agencies.

For kids who can’t get enough of their favourite characters on their favourite channels, this sure is a great way to keep connected with them.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/mukesh.jpg?itok=itBoVV_a
RIL to buy 5% in Eros Int’l; jointly spend Rs 2000 cr on content

MUMBAI: Reliance Industries Ltd (RIL), through a subsidiary, is all set to acquire 5 per cent equity stake in NYSE-listed Eros International Plc (Eros) at a price of USD15 per share, representing an 18 per cent premium to the last closing price of the stock. The transaction is subject to customary...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/UEFA.jpg?itok=4ZQ157h-
Top 4 clashes to watch out for in the return leg of UEFA Europa league last 32

1.       Leipzig did well to beat Napoli 3-1 at Stadio San Paolo in the first leg of the Europa League last 32

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/Swati-Semwal.jpg?itok=iKXZDbjj
First Step Entertainment Capital announces ‘Writer’s Lounge’ in Mumbai

Mumbai : A good story is essential to make a film and, hence, writers are critical in the film making process. To consistently create some good stories, writers need a workspace that allows them to sit, think and pen-down their thoughts. The lack of such a space in Mumbai was noticed by Swati...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/lamba.jpg?itok=EL5E37Od
Bollywood actress Minissha Lamba enters Tenali Rama as Vishkanya

A new twist awaits the fans of Tenali Rama. An assassin is hired by the enemy kingdom of Vijayanagar to harm King Krishna Dev Raya.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/btvi.jpg?itok=xKx6iIbI
BTVI announces winners of 'The Auto Show Car India & Bike India Awards 2018'

BTVI - India’s premier English business news channel and Next Gen Publishing presented the iconic ‘The Auto Show Car India & Bike India Awards 2018’. The annual award show was designed to celebrate the excellence and diversity in the auto industry and recognize the indomitable spirit of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/nick.jpg?itok=amXcCrXT
Nickelodeon all set to de-stress kids this exam season

Exams are right around the corner and Nickelodeon, India’s leading kids’ entertainment channel with its exciting new campaign is all set to help kids unwind during these stressful times. The franchise is all set to flag off a high-octane campaign, Nickelodeon ‘MASTI KA TIME TABLE’ and Sonic ‘SHIVA...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rohit_0.jpg?itok=JxXipBG8
Rohit Shetty Picturez and Reliance Animation to launch a new animation series - 'Little Singham' with Discovery Communications

India’s most successful super cop franchise, ‘Singham’ directed by Rohit Shetty is all set to go a notch higher with yet another special offering for audiences. Rohit Shetty Picturez, Reliance Animation & Discovery Kids, will be launching a new animation series called ‘Little Singham’ which is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rahul.jpg?itok=bzwLnj9L
BCCI invites bid for e-auction of 5 year team India rights

The Board of Control for Cricket in India (BCCI) has invited bids for media rights of international and domestic cricket matches in India for a five year period from 1 April 2018 to 31 March 2023. This time, the rights will be decided via an online auction on 27 March which will start at 2 pm.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rohit.jpg?itok=LxK_VxMb
We place a very high premium on fan experience: Turner's Rohit Bhandari

MUMBAI: Competition has brought the best out of the TV channels operating in the English movie genre. With 14 channels vying for the crown, the genre has witnessed a flurry of changes in programming strategy and content aggregation as well as viewer-engagement manoeuvres. In the quest for curating...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories