Television

And now a 3D mobile game for Colors' 24

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/21/operational%20shortly_0.jpg?itok=UNWrNwpu

MUMBAI: It has been three weeks since Indian audiences have been introduced to a new fictional TV format in the form of real time story telling through the first international adaptation of the American hit 24. With a 360 degree marketing campaign – almost like that used for full length feature films - to help create the buzz around the series, host channel Colors has decided to perk it up by throwing in a sparkling digital ingredient for viewers.

And it’s coming in the form of a 3D interactive mobile game for iOS and Android phones. Developed by Gameshashtra Solutions, it is targeted at those who want to have the thrill of playing Jai Sing Rathor (Anil Kapoor) – the main protagonist of the show – while on the go. Called ‘Safari Storme 24-The Game, it is available for download only in India. It will allow gamers to go through three maps of Worli, Dadar and Parel with 30 levels of two minutes each. As of now only the Worli route is available while the other two will be launched in the coming weeks.The first map of Worli is a rooftop setting.

Four and a half months went into creating the 3D game. Fans will keep going through levels, scoring points, winning ammunition and then checking scores with others on the ‘leader board’ through their Facebook or Twitter accounts.

India has a great potential to become a destination for film shooting but the current system of multiple clearances at various levels make it an unattractive destination for filming, says Manish Tewari

“The three locations in the game are also there in the series,” says Colors digital head Vivek Malhotra. “We kept the game in the spirit of the show by taking the concept ‘race against time’ rather than the political drama in it,” he adds.

Explaining the game technique Malhotra says that players have two ways of surviving - hit and survive or duck and survive. As the game levels progress, the enemies come in hordes and ammunition also stacks up.

Coming up with a 3D game has probably cost sack fulls of money, apart from what has already been invested in the expensive show. But the channel seems to not be too worried about it.

“For the first season it is not about making money,” says Malhotra who is aiming at getting 1 million downloads for the free game. However, advertisements will be inserted into the game that would give them some amount of revenue.

24 is Colors biggest fiction property created by Anil Kapoor Productions and RDB. Delly Belly director Abhinay Deo is the series director while Rensil D’Silva is the scriptwriter.

The show is presented by Safari Storme while Next is one of the associate sponsors. The launch day saw it garner 3.4 million viewers with most of it coming from the urban areas while the second week saw it get an average of 2.6 million viewers.

“Television executives in India are increasingly understanding that you can take a TV show into other experiences for viewers. Look at KBC which has a game which allows fans to test their general knowledge skills online and on the mobile. And now Colors has developed a 24 game which will allow youngsters and old alike to shoot, and kill while rising up in levels,” says a media observer. “The fact that it is primarily for the mobile will bring in a lot of fans who will play the game when they have a few minutes to spare, whether in the bus or the train or in between meetings. It’s a great move. Hopefully, some of the gamers who are not viewers of the series will be lured to watch it after playing the game.”

Another media observer says that there is little hope of 24 ever becoming a massy series along the lines of soaps and dramas. “It’s great to flog the horse, but the horse only has that many backers,” says she. “Colors has gambled with 24 and it is to be lauded for the effort especially in terms of taking TV production and narrative to a different level. But it should bear in mind that 24 is going to be a niche affair for some time. So it should not expect too many incremental gains from the game as well.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/rps%20%281%29.jpg?itok=xyUC64h7
Smith to lead Motorola-backed Rising Pune Supergiant, Ben Stokes on board

Heralding a new edition of Indian Premier League with renewed hope and vision in their second season, Rising Pune Supergiant, made a dashing entry into the 10th season of IPL, with their dynamic new Captain, Steve Smith and spirited middle order batsman Ajinkya Rahane by welcoming the new addition...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/pacigfic%20%281%29.jpg?itok=ZGmbPGMh
Star World Premiere HD to air 'The Pacific'

Star World Premiere HD, one of India’s leading English Entertainment channel, has been a champion in introducing some of the biggest path-breaking stories ever told. These, coupled with memorable performances, award-winning characters and the biggest stars are sure to raise the entertainment...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/bheem%20%281%29.jpg?itok=swEHQtH7
Super Bheem to be weekly show from 2 April

After the success of the television films on Super Bheem, Green Gold Animation & Pogo are gearing up to present Super Bheem in a weekly episodic format every Sunday, starting, 2 April 2017. The makers of Chhota Bheem, Green Gold Animation has come up with an upscale 3D-off shoot avatar to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Batman-v-Superman%20%281%29.jpg?itok=glffr2iV
'Batman v Superman: Dawn of Justice' TV premiere on HBO & HBO HD

Home to the biggest Hollywood blockbusters, HBO India is all set to host the Indian television premiere of Batman v Superman: Dawn of Justice. The movie will air on 2 April at 1 p.m. and 9 p.m. on HBO and HBO HD. The superhero movie is the first live-action film bringing Batman and Superman...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/channel-v%20%281%29.jpg?itok=3ezp0Kmg
Channel V launches ‘Only On V’, ties up with Sanam

In a step to further strengthen its position as a music channel, Star India’s Channel V has launched Only On V. The platform plans to offer differentiated content akin to the tastes of the new generation which enjoys both Indian and international music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/zstuido%20%281%29.jpg?itok=CHWVYbdH
English Ent channels witness increased ratings except FX

HBO dropped out of the Top 5 English Movie channels' list this week paving way for the entry of Zee Studio. Players in the genre witnessed mixed ratings. Channels in the English Entertainment genre have seen a steep rise in the viewership except FX.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/nagin2%20%281%29.jpg?itok=eQ4wcoNL
Star Plus & Sony Pal retain respective leadership, Naagin 2 maintains lead

Week 12 of Broadcast Audience Research Council (BARC) India saw no major change in the rankings. Star Plus and Sony Pal continued to lead their respective markets. Zee TV in Hindi GEC Urban market grabbed the third slot, and Sony Entertainment Television slipped to fourth.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/amc%20%281%29.jpg?itok=NDDeZ2CT
AMC Networks promotes Geraud Alazard to SVP - marketing

AMC Networks International, a subsidiary of AMC Networks Inc., has appointed Géraud Alazard as Senior Vice President of Marketing. Promoted from the position of Vice President of Marketing for AMC Global and SundanceTV Global, Alazard now has responsibility for all AMCNI portfolio brands including...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/star-india%20%281%29.jpg?itok=wBlLOULk
Star India producer: Incredible to know about art and evolution of storytelling

"It was insightful to know about the conscious and subconscious mind, and it was incredible to know about the art and evolution of storytelling," said Star India senior producer Avni Bhatija. She was among a gathering of creative heads at Qench Studioz at Lower Parel, Mumbai, recently.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories