Datsun to sell vehicles directly through Nissan Motor in India

MUMBAI: The launch of the Datsun GO is now just months away, and when the first model goes on sale in early 2014 the vehicles will be sold directly through Nissan Motor in India.

Datsun global head Vincent Cobee said in a release: “Selling the Datsun GO and future Datsun models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognised in the market. We are excited about launching the iconic Datsun brand in India and look forward to bringing a growing range of bespoke, locally-produced products and high level services to our customers.”

Cobee further added that an expanded model range will follow the introduction of the Datsun GO, a hatchback model that received positive reviews when it was revealed to the press and public earlier this year.

Datsun will work primarily with existing dealer investors who have already demonstrated high capabilities and commitment to the Nissan brand in recent years. This arrangement will in particular allow Datsun to rapidly establish a top quality, expansive retail network and open the brand to a large segment of the potential market straight from the initial launch.

Datsun is one of three brands within the Nissan Motor portfolio, joining Nissan and Infiniti. When president and CEO Carlos Ghosn announced that the venerable Datsun brand would reemerge after three decades, he said that the brand would serve optimistic up-and-coming customers in India.

Latest Reads
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories