Brandmovers launch new Puma digital campaign with Chitrangada

MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and’. The campaign can be seen at

Brandmovers conceptualised, produced and developed this campaign in the form of an interactive video on fitness routines, for all fitness lovers. The video is live on the website of and would enable online users to experience interesting exercises such as running, zumba and crossfit.

Watch the Video: Chitrangda Singh's Fitness Workout #GearUpBuddy

 Brandmovers’ new Puma campaign includes three instructors along with Chitrangada who are known as Chitrangda Singh’s ‘Gear Up’ buddies and will train the viewers in zumba, crossfit and running. This video gives users the ability to change between exercises, while the people on screen switch into different Puma fitness gear. The most annotated YouTube video in history with over 1700 annotations, this exclusive video also gives users an option to know more about the particular fitness gear by clicking on it, and directing them to if they want to purchase.

“With Puma's first of its kind digital fitness campaign, we are trying to create online engagement by making people a part of the video experience rather than witness it. The concept of Chitrangda’s ‘Gear Up’ buddies is designed for people who like to stay fit. The campaign will attract and involve people, making them shop online at the same time”, said Brandmovers India co-founder and CEO Suvajyoti Ghosh.

“The trend of e-commerce players partnering with retail brands is yet to evolve. We wanted to create an edgyimmersive brand experience that is shareable and linked to online sales on an e-Commerce website.” he added.

Brandmovers has also brought in additional User-Generated Content (UGC) in this campaign by beginning a hunt for the fourth fitness expert, reaching out to bloggers and fitness-holics, who will get a chance to feature in the next edition of the interactive video as Chitrangada's ‘Gear Up’ buddy.

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