MAM

Brandmovers launch new Puma digital campaign with Chitrangada

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/27/Untitled-1_1.jpg?itok=-2ldvRc-

MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and Jabong.com’. The campaign can be seen at http://www.jabong.com/gearupbuddy.



Brandmovers conceptualised, produced and developed this campaign in the form of an interactive video on fitness routines, for all fitness lovers. The video is live on the website of Jabong.com and would enable online users to experience interesting exercises such as running, zumba and crossfit.

Watch the Video: Chitrangda Singh's Fitness Workout #GearUpBuddy



 Brandmovers’ new Puma campaign includes three instructors along with Chitrangada who are known as Chitrangda Singh’s ‘Gear Up’ buddies and will train the viewers in zumba, crossfit and running. This video gives users the ability to change between exercises, while the people on screen switch into different Puma fitness gear. The most annotated YouTube video in history with over 1700 annotations, this exclusive video also gives users an option to know more about the particular fitness gear by clicking on it, and directing them to Jabong.com if they want to purchase.



“With Puma's first of its kind digital fitness campaign, we are trying to create online engagement by making people a part of the video experience rather than witness it. The concept of Chitrangda’s ‘Gear Up’ buddies is designed for people who like to stay fit. The campaign will attract and involve people, making them shop online at the same time”, said Brandmovers India co-founder and CEO Suvajyoti Ghosh.



“The trend of e-commerce players partnering with retail brands is yet to evolve. We wanted to create an edgyimmersive brand experience that is shareable and linked to online sales on an e-Commerce website.” he added.



Brandmovers has also brought in additional User-Generated Content (UGC) in this campaign by beginning a hunt for the fourth fitness expert, reaching out to bloggers and fitness-holics, who will get a chance to feature in the next edition of the interactive video as Chitrangada's ‘Gear Up’ buddy.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Nikhil_Nanda.jpg?itok=XJi2h5dp
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/grand.jpg?itok=GeThZ6xA
Grofers buckles up India for the Grand Orange Bag Days

India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/ogilvy_0.jpg?itok=XReIdSvz
Ogilvy announces new APAC creative leadership team

Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/budwa.jpg?itok=6y7pZ03i
Budweiser Experiences launches first ever streetwear collection in India

Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/cococ.jpg?itok=vdY2jflH
Dentsu Webchutney, Swiggy help you save an hour every day

For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories