MAM

Star Plus regains its number one spot in Week 44: TAM Ratings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/26/Untitled-1_1.jpg?itok=DvAP05R2

MUMBAI: The Badshah of Bollywood lifted Zee TV to the number one mark last week but it seems the magic that Chennai Express created for the channel lost its sheen very soon as it is back to its usual spot — number three — in the Week 44 of TAM ratings.

Star Plus is again leading the chart with 486,066 GVTs (492,849); while Colors at number two is the highest gainer with 463,778 GVTs (423,584). Zee TV, which is back to its usual slot, garnered 434,987 GVTs as compared to 505,442 GVTs last week. Sab is at number four with 337,099 GVTs (331,674) followed by Life OK with 323,897 GVTs (334,635). Sony maintains its sixth position with 299,964 GVTs (281,638). Sahara One continues to be at the bottom with 31,647 GVTs (36,323).

The number one channel this week, Star Plus witnessed few changes as the ratings of its show, Pyar Ka Dard Hai notched up this time. It generated 7,752 TVTs compared to 7,178 last week. Star’s popular show, Diya aur Baati Hum scored 10,155 TVTs (10,367), Yeh Rishta Kya Kehlata Hai registered 6,986 TVTs (7,347), Saathiya too witnessed a slight rise and registered 7,509 TVTs (7,474), while the epic series, Mahabharat witnessed a drop and rated 5,041 TVTs (5,530). Saraswati Chandra seems to be at a stable position with 5,111 TVTs (5,170).

There are few surprises for the second in the rank, Colors’ as well. Its longest running fiction series, Balika Vadhu saw a drop in its ratings and generated 7,080 TVTs (7,735), Madhubala - Ek Ishq Ek Junoon scored 4,441 TVTs (4,305). Uttaran fared well and took its tally to 4,299 TVTs (3,722). Even the popular, Comedy Nights with Kapil witnessed a huge rise with 6,631 TVTs (5,250). The much hyped adaptation of the international 24 starring Anil Kapoor witnessed a drop and registered 2,755 TVTs (3,050). And the celebrity reality show, Bigg Boss seems to be riding high with all the cat-fights and controversies going on in the house. The show’s ratings witnessed a decent raise. It registered 5,024 TVTs compared to 4,587 last week.

Zee TV that came down to its third spot after creating a furor last week too saw a major rise in its fictional offering Qubool Hai. The show scored 5,625 TVTs (4,998). Pavitra Rishta generated 4,235 TVTs (4,419). The ratings of Sapne Suhane Ladakpan Ke also improved with 5,152 TVTs (4,843). Period drama Jodha Akbar noted 8,101 TVTs (8,299), while drama series, Do Dil Bandhe Ek Dori Se registered 4,870 TVTs (4,412). The recently launched sitcom Bh se Bhade generated 2,139 TVTs (2,856). Zee TV’s popular dance reality show Dance India Dance – 4 doesn’t seem to be working wonders for the channel as its score dropped drastically to 3,854 TVTs (6,075) on Saturday, but it picked up again on Sunday with 6519 TVTs.

Fourth placed, Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah continues to lead among all its other shows with 7,637 TVTs (8,161). Chidiya Ghar saw a drop and generated 3,645 TVTs (3,852). Lapataganj generated 2,354 TVTs (2,217) and Baalveer registered 2,391 TVTs (2,904). The channel aired a special Diwali show Sab ki Diwali Mela on 1 November generating 4,064 TVTs. It was a roller-coaster ride for other fiction shows as well.

Life OK on number five continues to lead with its mythological series Mahadev. The show seems to be a favourite among the viewers as it scored 4,183 TVTs (3,759). Do Dil Ek Jaan generated at 1,526 TVTs (1,719), while crime-based Savdhan India rated 2,509 TVTs (2,577). Shapath generated 3,172 TVTs (3,699) and Ek Boond Ishq registered 2,620 TVTs (2,749). Reality series The Bachelorette India managed to stay stable with 2,073 TVTs (2,052).

Sony, which is at number six, witnessed a drop in ratings — 4,317 TVTs (5,009) — for its longest running crime series CID. Crime Patrol managed to register 3,818 TVTs (3,947). The channel’s historical show Maharana Pratap managed remained at a stable position with 2,771 TVTs (2,772), while quiz show KBC witnessed a drop and garnered just 2,436 TVTs (3,570). The channel premiered the biggest blockbuster of the year Yeh Jawani hai Deewani on 27 October and scored 6,995 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.

In the movie channel genre, Zee Cinema reported 210,728 GVTs (195,223); Star Gold witnessed a fall and registered 175,245 GVTs (190,414) and Movies OK scored 120,183 GVTs (124,887). On the other hand, &pictures garnered 57,589 GVTs (67,725), Zee Anmol registered 50,827 GVTs (52,731) and Max scored 182,588 GVTs (198,492).

While there has been some major shake-up in the last two weeks, let’s see what’s in store for the channels in the coming weeks.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories