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9XO and Sony Music to present 'Teach 1D to dance Bollywood style

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MUMBAI: 9XO, the international music channel from 9X Media is providing One Direction fans in India, an opportunity never to be missed.  The channel in association with Sony Music is the official partner celebrating the 1 D Day in India. 9XO has launched a contest titled 'Teach 1D to dance Bollywood style,’ offering the viewers an opportunity to teach some cool Bollywood style dancing to this popular English-Irish pop boy band.

1D Day which will be held on 23 November is a global event providing an exclusive insight into the lives of ‘One Direction’ band members consisting of Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. Being the official partner of 1 D Day, 9XO will also premiere their latest song Story of My Life exclusively in India. The channel has also created the 'Teach 1D to dance Bollywood style’ contest for the fans to showcase their love for One Direction.

9XO channel head Luke Kenny said "Our exclusive partnership with Sony Music, will give our viewers the once-in-a-lifetime opportunity to associate with One Direction. Every country has planned a unique challenge for the boys and with Indian cinema going global; we were keen on the band members experiencing the vibrant flavor of Bollywood through the 'Teach 1D to dance Bollywood style,’ contest. One Direction is a rage amongst the youth across the globe and this is our treat to their fans across India. So, bring it on all you One Direction fans and let’s teach them some super cool Bollywood moves!"

'Teach 1D to dance Bollywood style’ contest by 9XO will provide the hardcore fans a chance to teach the Boys their most favourite Bollywood moves. The best video selected will be played on 1 D Day on 23 November for the band.



The 'Teach 1D to dance Bollywood style’ contest will be promoted on air and across all the digital platforms.  Fans can also log on to Twitter.com/9XOIndia for the latest updates. Last date for participating in the #1DDayIndia challenge is 19 November.

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