WB govt removes HRBC hoardings to get a better view

MUMBAI: KOLKATA: Power doesn’t imply license to do as you please, or does it?

Barely a month since the Mamata Banerjee government shifted office to the 14-storeyed Hooghly River Bridge Commissionerates Building on the west bank of the river Hooghly, the administration has started removing the over 75 to 100 hoardings on site just to facilitate a better view of the surroundings.

Advertising companies which had bought the hoarding space for a good three to five years are distressed with the state government’s decision which has forced them to look for alternative sites to get mileage.

West Bengal Outdoor Advertising Association treasurer and grievance committee convener Ashif Kumar Biswas told “Brands present in Avani Mall, building material companies like cement, rods, preferred these sites as Konna Expressway is under construction. Moreover, since this is the gateway to Kolkata, many brands would choose these hoardings.”

A government official meanwhile said the hoardings were cluttered and whenever officials looked out of the window for refreshment, they caused a barrier. With the 18th century ‘Writers’ Building’ having been vacated for restoration and renovation, West Bengal chief minister Banerjee and team will have to work out of the Hooghly River Bridge Commissionerates building for quite some time. Unlike her previous office that was located on the first floor of ‘Writers’ Building’, Banerjee’s new office is on the Commissionerates building’s top floor.

With advertisers having paid top tax to Howrah and HRBC authorities for hoarding space, “The state government is likely to lose around Rs 50 lakh per annum,” said Biswas, adding that the hoardings are huge in size measuring around 40x40 or 40x20 feet. “We have requested the state government to regularise them, instead of removing the hoardings altogether,” he said.

It is learnt one of the advertisers, a small media agency, bid for two sites after taking an advance from an FMCG company, which selected the hoardings for their winter campaign. Other advertisers said the decision to remove the hoardings at one go reflects on the lack of policy of the present government.

Biwas however is hopeful the state government will sooner look into the matter. He even hinted that authorities are happy with smaller hoardings and that the association is ready to come to terms with them.

Latest Reads
Raj TV aims to climb ratings chart with 5 new primetime shows

MUMBAI: Tamil general entertainment channel (GEC) Raj TV has given the channel a makeover by introducing five new shows in its primetime starting today, 28 May. The five new fiction shows will air between 7 pm to 9.30 pm starting with Kadal Kadanthu Udhyogam followed by Gangadharanai Kanoam at 7....

Television TV Channels Regional
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories