MAM

MEBC 2013: Human capital challenges of the radio industry post Phase III

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/09/22/ficci_0.jpg?itok=CwCQHUmW

BENGALURU: The Digital March-Media and Entertainment in South India - Deloitte-FICCI released a report at the FICCI-MEBC 2013 in Bangalore.

On the impact of Phase III of licensing on South India, the report says that 229 of the 839 frequencies being auctioned are in 83 cities of the four Southern states. Phase III is expected to result in 294 frequencies (existing plus planned) in South India alone. About 90 per cent of the cities for which frequencies will be auctioned belong to Tier 2 or Tier 3 categories.

This would help radio expand its reach to the masses.

Phase III auction of licenses of radio frequencies, is expected to generate substantial employment across the country. Thus, with the launch of new stations in 283 cities across the country, experts in the industry foresee demand for people proficient in regional languages for which regional dialect and diction training may also be required.

The radio industry will face human capital challenges. The industry believes that the skill gaps are largely owing to a scarcity of educational institutes offering programs for radio. This in turn limits the sources for recruitment. This leaves the industry with either hiring graduates and training them in-house or relying on alternative sources of hiring e.g. walk-in-interviews, theatre etc. The issue is only expected to escalate once Phase III licenses are auctioned across India.Quoting industry sources, the report says that retention is never a challenge for key management / leadership team. It’s the support staff that is a challenge. Currently, the industry relies on on-the-job training to compensate for the lack of training courses.

External trainers from abroad are also commissioned to train people on creative thinking skills and show conceptualisation. Trainers are often hired to train sound engineers and technicians. Resources are also trained in-house on handling radio transmission equipment and software.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/jason-hill%20%281%29.jpg?itok=85XDIMle
O&M Singapore appoints Hill as chief strategy officer

Ogilvy & Mather has appointed Jason Hill as the chief strategy officer in Singapore. The role has been newly created, and will see Hill reporting to Chris Riley, Ogilvy & Mather Singapore group chairman.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/leena%20%281%29.jpg?itok=NWEvMl0C
Leena Singarajah appointed Scripps Asia MD

Media veteran Leena Singarajah has been named as the managing director, Asia, for Scripps Networks Interactive. Singarajah will be responsible for developing and executing the growth strategy for the Scripps Networks lifestyle business across the region.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/wb%20%281%29.jpg?itok=x1f_fgND
O&M recreates beauty of Tagore land

The film created by Ogilvy Kolkata for Bengal Tourism traces the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Arshan%20Saha-800x800.jpg?itok=dtACgE7u
Xaxis names Arshan Saha APAC president

MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/tripti%20%281%29.jpg?itok=eV92OYYD
VML appoints Venkatagiri Rao as creative head

Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as Creative Head - India, as part of a significant step to solidify its creative capabilities. In his new role, Venkat will spearhead the office’s creative practice, which continues to form the foundation for the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/akhil%20%281%29.jpg?itok=j0PzdXlj
BankBazaar.com partners with Experian

BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Sonya-Sahni.jpg?itok=ZsNZItAs
Digital communication: Indepay hires Indigo iStrat

MUMBAI: Indepay Networks, the privilege prepaid card issuer and the pioneer of branch-less banking, has hired Indigo iStrat, Leo Burnett India’s digital wing, to manage digital activities after a multi-agency pitch.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories