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Sahara India to start a Bengali channel; roll out IPTV services soon

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KOLKATA: The Lucknow-headquartered Sahara India Pariwar that has been in the media and entertainment business since some time now, plans to start a Bengali infotainment channel very soon.

Currently, the company has entertainment channels, a movie channel and many regional news channels. It also has round the clock regional news channels, Sahara Samay in 30 cities.

Sahara India chairman and managing director Subrata Roy, who was in Kolkata for a media interaction on Friday, said, “We have already widened our channel offerings. We plan to start a channel in the Bengali language space as well.” However, he refused to provide any further details.

Not just that, Roy also mentioned that the company plans to roll out internet protocol television (IPTV) system, though he didn’t divulge any further details about it too.

When Roy was quizzed about the low distribution of the Sahara channels, he rubbished it and said that the channels are doing well.

The Sahara Group would also be hiring 48,000 executives and 2.5 lakh lower level employees over a period of 8-10 years.

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