Heli-cam shoots Zee Rishtey Awards

MUMBAI: Those looking forward to watching the Zee Rishtey Awards coming Sunday are in for a visual extravaganza.


For the first time in the history of Indian television, a Heli-cam has been deployed to shoot all the acts live at the venuem that is, at the Andheri Sports Complex.


For the uninitiated, Heli-cams are known for their flexibility and small size, and are used globally to capture aerial photographs and moving images. The technology has been of great use to professionals including astronauts and scientists for procuring panoramic views of the Earth but it is yet to make its debut in the Indian television industry.


Exults director Zee Rishtey Awards Arun Sesh Kumar: “The camera is being used in films too these days, but nobody has used it for TV shows in India till now.” Kumar, who is fascinated by the technology, wanted to bring it in to shoot the Awards that have been planned on a gigantic scale.


Just the platform set up by Umang Kumar for the performances is 1060/80 feet; he informs, pointing out that the Heli-cam has entered the Indian market just a month and a half ago.


“We have spent a bomb to rent the camera that is usually imported from the US. The good part is that it came with an operator who was a pro at handling it and we got enough time to rehearse and get a hang of using it with ease,” says Kumar, adding that the Heli-cam has helped them capture every nook and cranny that was hitherto unreachable. It took almost 48-hours for the team to shoot the entire show.


Kumar says that the camera has been used to capture some of the interesting moments that goes on among the audience. Besides, it has even helped in getting a better view of some of the exciting acts in the show.


And, the camera isn’t the only first at the upcoming awards. The Zee programming team has come up with a few innovations, with Sharmistha Roy Banerjee, creative director of Essel Vision that has produced the show, working for over a month to get everything in place for the big night.


According to Kumar, “This year’s show is much better and bigger than any of the past years,” with artistes from Zee’s many serials roped in for the event.


Another first is that in keeping with Zee’s theme, Vasudhaiva Kutumbakam (the world is my family), the channel is extending a gesture of friendship to other channels. Kumar reveals that Zee Entertainment Enterprises Limited MD Puneet Goenka has come up with the idea of felicitating top shows from other channels; marking the opening of a new chapter in Indian television history. “I agree that channels are always at war. But rivalry doesn’t need to be taken to the level of enmity,” says Kumar, who thinks the initiative will work well for the industry.


With so many new beginnings, the awards, to be aired on Zee TV on Sunday, 1 December, have got good sponsors too, reveals a source from the marketing team. Vaseline is the title sponsor and the show is powered by Vatika Enriched Coconut Oil. Lacto Calamine Reneu is the Co Presenting Sponsor and Colgate Active Salt Healthy White, Dabur Chyawanprash, JOY Skin Fruit Face Wash, LIC, Johnson Baby Cream are the associate sponsors.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories