Amrita TVs short snippet Thattu Kada crosses 500 days of telecast

MUMBAI: BENGALURU: Malayalam GEC and news satellite FTA channel Amrita TV announced that its one to three minute snippets’ program on fast food eateries ‘Thattu Kada’ has completed 500 days. The show is aired seven times daily towards the end of each news bulletin.

“Not everyone has the time to watch a 30 minute episode on eateries,” says a source at Amrita TV to “Our focus has been on low cost, on variety, on hygienic places and food. We’ve had calls from across the country from people asking us for the location of a food joint in their area that has been aired by us,” informed the source.

“Each snippet is produced by our various bureaus’ across the country, and we air Thattu Kada all days of the week, including Sundays’,” the source added further. “Since a snippet is a part of the news, we have not brought on separate sponsors’ for the show as yet.”

The channels says that over 500 eateries have been aired on Amrita TV with a new joint being featured every day of the week. Fanning out in all districts of Kerala as well as Delhi ,Chennai, Bangalore ,Mumbai, Hyderabad, UP, Bihar, Chattisgarh, Uttarakhand , Gujarat and Assam, Amrita TV news reporters have discovered and highlighted unknown food joints which dish out culinary delights at affordable prices.

The channel says that in an era where eating out has become a burden, the popularity of Amrita TV’s ‘Thattu Kada’ is a testimony of the common man’s preference for food which is cooked in front of one's own eyes, served piping hot without any cosmetic frills, and at a value-for-money tariff.

Latest Reads
First Step Entertainment Capital announces ‘Writer’s Lounge’ in Mumbai

Mumbai : A good story is essential to make a film and, hence, writers are critical in the film making process. To consistently create some good stories, writers need a workspace that allows them to sit, think and pen-down their thoughts. The lack of such a space in Mumbai was noticed by Swati...

Television TV Channels People
Bollywood actress Minissha Lamba enters Tenali Rama as Vishkanya

A new twist awaits the fans of Tenali Rama. An assassin is hired by the enemy kingdom of Vijayanagar to harm King Krishna Dev Raya.

Television TV Channels GECs
BTVI announces winners of 'The Auto Show Car India & Bike India Awards 2018'

BTVI - India’s premier English business news channel and Next Gen Publishing presented the iconic ‘The Auto Show Car India & Bike India Awards 2018’. The annual award show was designed to celebrate the excellence and diversity in the auto industry and recognize the indomitable spirit of...

Television TV Channels News Broadcasting
Nickelodeon all set to de-stress kids this exam season

Exams are right around the corner and Nickelodeon, India’s leading kids’ entertainment channel with its exciting new campaign is all set to help kids unwind during these stressful times. The franchise is all set to flag off a high-octane campaign, Nickelodeon ‘MASTI KA TIME TABLE’ and Sonic ‘SHIVA...

Television TV Channels Kids
Rohit Shetty Picturez and Reliance Animation to launch a new animation series - 'Little Singham' with Discovery Communications

India’s most successful super cop franchise, ‘Singham’ directed by Rohit Shetty is all set to go a notch higher with yet another special offering for audiences. Rohit Shetty Picturez, Reliance Animation & Discovery Kids, will be launching a new animation series called ‘Little Singham’ which is...

Television TV Channels Kids
BCCI invites bid for e-auction of 5 year team India rights

The Board of Control for Cricket in India (BCCI) has invited bids for media rights of international and domestic cricket matches in India for a five year period from 1 April 2018 to 31 March 2023. This time, the rights will be decided via an online auction on 27 March which will start at 2 pm.

Television TV Channels Sports
We place a very high premium on fan experience: Turner's Rohit Bhandari

MUMBAI: Competition has brought the best out of the TV channels operating in the English movie genre. With 14 channels vying for the crown, the genre has witnessed a flurry of changes in programming strategy and content aggregation as well as viewer-engagement manoeuvres. In the quest for curating...

Television TV Channels English Entertainment
Should junk food ads be banned on kids' channels?

MUMBAI: Just a few days ago, there were whispers of a possible ban on junk food ads on kids’ channels that were quickly rebutted by information and broadcasting minister Smriti Irani. Though the ministry has clarified that such a stand hasn’t been taken, it would be worthwhile to consider the pros...

Television TV Channels Kids
Star India bags production rights for IPL 2018

Star India, which holds the TV and digital rights of the Indian Premier League, today also won the audio-visual production rights for IPL 2018 as well as the BCCI's domestic circuit for the 2018-19 season. The deal amount has not been revealed.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories