Television

MTV makes music, again

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/18/MTV.jpg?itok=11R-5flA

MUMBAI: While it counts as the oldest music television network in Asia and the one brand that has always stood for all things youth, MTV India, Viacom18?s youth entertainment channel, is not one to rest on its laurels.

And so, in a bid to add an exciting new dimension to its youth connect as much as stay ahead in an already cluttered space, the channel has, in collaboration with Soundlogic, an American gadget major that set shop in India two years ago, and Croma, launched a range of music accessories under the flagship brand, MTV Fashiontronix.

The accessories including trendy earphones, Bluetooth ear buds and many more will be exclusively available at Croma stores across the country and on its website.

Speaking on the launch, Viacom 18 senior VP consumer products Saugato Bhowmik said: ?We believe in catering to the youngsters and only want to expand our horizons across categories which cater to our thought process, be it related to fashion, gadgets, Bollywood etc.?

About the tie-up with MTV, Soundlogic director Sagar Gwallani said: ?After the successful response we got here, we thought of enhancing our reach more among the youngsters. Hence, we collaborated with MTV because of its popularity among the youth and its digital following. The combination of our technical bandwidth along with the channel?s creative edge in the market will help us achieve our goal.?

On the collaboration, Infiniti Retail CEO & managing director Ajit Joshi said: ?We sell products like JVL and Bose but today, youngsters want music on the go. It is a religion for them. And when we got an opportunity to address the needs of the youth of the country, we were glad to be part of it.?

MTV will market the new product range through its digital space. ?Where do youngsters hangout? It?s cafes, colleges and are always on the digital platform. Apart from us, Croma too will be supporting us on its digital space,? informed Bhowmik, adding that the channel is in the planning stage of launching a marketing plan on its sister channels. ?We have all the edge at our disposal and we will be utilizing our sister channels in the future,? he said.

Meanwhile, Joshi opined that the range, priced between Rs 899 and Rs 3999, doesn?t really need marketing as he could predict it would fly off the shelves as soon as youngsters got their hands on it.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Network18_800.jpg?itok=GFctpNpK
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/media_0.jpg?itok=uJ3zJdcx
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories