Television

Amuls tasteless take on Tehelka

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/18/Amul.jpg?itok=VBzNXddx

MUMBAI: For a brand as big as Amul, its ads too have come to be an iconic part of the country’s social-scape.

From IPL spot fixing to the allegations of corruption that once swirled around Jagmohan Dalmiya, from Laloo Prasad Yadav’s arrest in the fodder scam to Raj Babbar’s atrocious comments with respect to Rs 12 meals; Amul ads have taken an unflinching stance, driving home the point cheekily, yet responsibly while almost always leaving the reader with a smile.

This time round however, even Amul’s li’l moppet, of the polka dot fame, has been unable to save the day.

The latest ad – a take on the Tehelka scandal – shows a Tarun Tejpal-like figure being pecked by crows (incidentally the crow is Tehelka’s mascot) while sitting on a stool inside what looks like an elevator, while the Amul girl stands outside with her bread and butter sandwich. The tagline reads: “Kya Se Kya Kho Gaya! Tehelka Macha De!”

Tejpal, the editor of Tehelka, who has made a career out of his in-your-face brand of journalism, has been in the news for allegedly sexually assaulting a junior colleague, a friend of his daughter at that, in an elevator at a fest organised by the magazine earlier this month in Goa.

The Amul poster, which takes a very obvious swipe at Tejpal, hasn’t gone down well with people and social media is abuzz with comments trashing the ad for its tastelessness.

Writes columnist and writer Aseem Chhabra: “I find this Amul ad outrageous and offensive! Where is the humor in a rape case?” Tweets The Oddfather @TheOddfather1014h: “Sorry guys, just my personal opinion...I don't think it's very smart or creative using a molestation case in your ad #justsaying”. Posts Vijay @ohVijayJoshi3h wrote: “like idiots u came up to make fun of a sensitive topic can u do a fun ad on 26/11 & Arushi as well.. U r selling butter? Pathetic”.

Clearly, the ad hasn’t cut ice with a majority of people unlike its previous ones. Whether they think it trivializes a serious issue or is just not witty enough or whether rape is a matter that just doesn’t lend itself to jokes; one can’t really point out.

All said, adman Rahul Dacunha, the man behind all those witty Amul posters since 1993 is disappointed with people’s reaction.   “Am disappointed that you see this as a joke - it's a satirical comment about the fall from grace of a man,” he tweeted.

Ironically, Dacunha is the same guy who, in a column in Tehelka on the occasion of the 60th anniversary of Amul in 2009 wrote: “Today is Tuesday morning. Actor Shiney Ahuja makes the headlines – he may have just raped his maid. The question before the Amul creative team at Dacunha Communications is: Should Amul walk away or comment? And if we do, what angle do we take? What tone of voice? This is the dilemma we often face with Amul.”

If this is what Dacunha thought four years ago, we wonder what made him change his mind this time round...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories