Television

Bindass climbs the rating ladder with content that connects

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/18/Bindass.jpg?itok=WW_dKIoK

MUMBAI: It seems content and digitisation has helped Bindass in a big way. The channel climbed the TV ratings ladder in week 46 of TAM TV ratings with 20,533 GVTs, leaving its rivals MTV and Channel [V] far behind with 14,160 and 16,576 GVTs respectively.

?Both our content as well as digitisation has helped our channel to a great extent. It has helped us reach out to our core TG which is the youth,? says Disney executive director content media networks Indrajit Ray.

Digitisation, according to Ray, has led to democratisation of channels. ?Earlier there was limited penetration of channels and thus only the popular channels with better resources could reach every household. Digitisation has helped us to increase our reach,? he says.

According to the ratings provided by Bindass, the top five shows for the week in the youth space were: Yeh Hai Aashiqui (1,852 TVTs), Channel [V] Gumraah Season 3 (1,056 TVTs), Emotional Atyachaar on Bindass (882 TVTs), MTV Webbed (628 TVTs) and [V] Crazy Stupid Love (208 TVTs).

The channel has been working towards improving its GVTs for a long time now. ?It is not a week?s work, but a long process. The ratings are not a result of one single promotional activity,? remarks Ray, attributing the growth in ratings to Yeh Hai Aashiqui. He also informs that the channel?s team has formulated an aggressive plan to offer more. ?Currently, we have two hours of original content, we plan to increase this,? he adds.

The growing number of GVTs is an indication for the channel that brand Bindass is being accepted among newer audiences. ?We believe this was largely on account of its popular mass narrative based on youth themes,? remarks Ray, who also thinks that the channel has been able to strike a chord with its audience because the content reflects the thought of today?s youth in the best way. ?Our content is a reflection of what the youth feels today. Relationships, which are the most important part of any youngster?s life has been underserved,? adds Ray, emphasising that Bindaas is a platform for many youngsters to raise their concerns on issues that interests them.

Talking about the reach, Ray says, ?We have a fair equitable reach in the Hindi speaking market. We are strong in the north and now have also become popular in west and central India. Our core TG is between 15-24 years, but we do not restrict our programming to this age group. Our shows also cater to older people.?

Bindass, for Ray, is a channel that brings to the fore issues that are brushed under the carpet. ?We do not sensationalise but reflect the truth,? he says with hope that the channel will continue to be on the growth trajectory.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories