BBC World News eyes general election with India Direct

MUMBAI: With election process on in some of the Indian states, the domestic news channels have already got enough in their plates to report on. Now, with the general election on the anvil, while the channels in the home turf are all ready to report on it, it seems global giant BBC World News also doesn?t want to miss the big event. With a new series, India Direct, it is also looking to make the best of the opportunity.

BBC Global News CEO Jim Egan launched the series on Tuesday in Mumbai. He says the series will be a mix of hardcore news and features with Indian emphasis on their regular bulletins. ?India Direct will be showcased at a time when the attention is likely to be on India more so because of the general elections,? says Egan.

The series that is slated to go on air from 8 February 2014 and will go on for two weeks will have a slew of election special programmes.

Other shows in the series would include Working Lives that will showcase the diverse culture of Gujarat, its people and and the economic spectrum of the state. One Square Mile will highlight the game of football in Pune FC. Talking Movies will bring to the fore the culture and art of the country, especially regional movies. Fast: Track will be a travel news show displaying various places like Mumbai, Goa, Ahmedabad, Karnataka etc.

?The shows are for our global audiences and not just our audiences in India,? emphasises Egan.

Egan feels that although globalisation is a modern trend, BBC has been on the mission of bringing latest events that are impartial and independent from across the world since almost 90 years.  It is also looking at multimedia very seriously.

BBC has done similar series earlier as well with a focus on countries like Singapore, Vietnam, Mozambique, Croatia, Canada, Georgia, Ecuador and Qatar.

Latest Reads
Neville Bastawalla to take over as marketing head of SPN India sports cluster

Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed

Television TV Channels Sports
Big Ganga Sets up Safe Changing Rooms for Women During Chhath Puja

Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative - ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja.

Television TV Channels GECs
Most awaited awards of the year - Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.

Television TV Channels Kids
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories