BENGALURU: The fifth edition of the FICCI MEBC (Media and
Entertainment Business Conclave) came to a new location this
year to IT City Bengaluru. MEBC president and actor Kamal
Haasan rooted for Bengaluru to be a recurring location for
the conclave to be held.
Among the people present at the inaugural function were Karnataka chief minister Siddaramaiah, Information and Broadcasting secretary Bimal Julka, Film Federation of India president Ravi Kottarakara, Karnataka Film Chamber of Commerce president H D Gangaraju, Karnataka government IT BT and S&T secretary Srivatsa Krishna and Association of Bangalore Animation Industry president and technicolor India head Biren Ghose.
“Bengaluru is the second largest IT hub in the world after Silicon Valley and in the years to come we want to surpass even Silicon Valley to become the hub of innovation and convergence of media and entertainment,” said Krishna.
Kamal Haasan said that Bengaluru has all the things needed to make it an IT hub as well as keep FICCI MEBC going in the city. “We will give a push to the digital medium,” he added.
Siddaramaiah emphasised the need for building qualitative online content that will give advertisers innovative ways to reach out to people. “The industry should look at remaking old movies with good value and rich in vernacular content,” he said. He also urged the need for creating programming and growth friendly policies for industry.
Issues that were concerning the film industry were also raised by Kottarakara such as service tax and lack of support from banks for movie funding. “Film making is put in the ‘sinful’ industry along with gambling, drinking and smoking. It is not so,” he said.
The sessions for the two day event included ‘formulating and implementing a viable media and entertainment policy for a state’, ‘reshaping mobile entertainment in the era of digital revolution’, ‘the challenge of news: defining number one in the dizzying newscape’, ‘the broadcasting ecosystem in the digital era’, ‘customising global VFX for Indian cinema’, ‘emerging trends of Indian IP in animation and their exploitation’, ‘the emerging gaming industry in southern India’, ‘emerging technologies and the impact on media and entertainment industry’ and ‘changing trends in regional TV: ratings, content and formats’.