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Maxus drives off with Redbus.in media biz

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 MUMBAI: Maxus has the WON the media business on redBus.in in the recently conducted pitch process. Redbus.in, an online bus ticket-booking site recently started advertising on television and other mass media.



The development follows a highly contested pitch with Mindshare, Madison, ZO and Mudramax.



Maxus is on a roll yet again in 2013 with the wins like Nestle Digital in Delhi, Tata Tea in Bangalore.



Redbus.in, an online bus ticket-booking site recently started advertising on television and other mass media.



Maxus South GM Sanchayeeta Verma said “redBus is a highly reputed name in the travel space. We are very excited with this win and believe our role is to help our clients navigate & maximize the opportunities of change in an always-on, fully digitized media world. And we're looking forward to partnering redBus in their exciting journey towards exponential growth".



Redbus.in CMO LK Gupta said, "As an ecommerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning & buying capabilities in media. We're excited to embark on this exciting journey during which we're sure Ajit and his team will be big contributors."

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