Cannes Lions 2013 launches special app, online game

Mumbai: The 60th Cannes Lions International Festival of Creativity- 2013 is here and with full fan fare. One of the most prestigious advertising festivals of the world, Cannes Lion has launched a special pre-festival app for iPhone and Android users.

The international festival is also launching an online contest which will be PHD's multi-player online game. The lucky winner stands a chance to return to Cannes 2014 as a VIP delegate.

Each year, around 11,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. Cannes Lion 2013 can be downloaded for free on the iPhone or any 4.0 and up Android phones and will take 16 mb of space. What's more? The app has a high rating of 4.6 on the Android platform.

This is where you can find out everything about attending the festival as a delegate, from the registration packages available and where you can stay, to the latest news about the world-class seven day learning programme. This year's festival will be held during 16 - 22 June in Cannes, France.

Some of the key features of this app are listed below:

   *Full Festival programme with calendar and sharing options

   * Social feeds, news, photos and videos

   * Insider tips on locating ?the best place in Cannes to?'

   * The last 60 years of the Film Lions Grand Prix winners

   * A massively multi-player online game

   * iPad version coming soon

Social media and digital platforms are increasingly becoming an indispensable aspect of marketing. How could Cannes 2013 be left untouched by this phenomenon.

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