Epic TV to experiment with long and short duration content

MUMBAI: Here's more dope on Epic TV, the new historical, folklore and mythological channel that is being wet-nursed by former Walt Disney India head Mahesh Samat and funded by Anand Mahindra personally.

As revealed yesterday, the channel is expected to launch in August sometime. Currently, the company has applied to the I&B ministry for a broadcast license, which it hopes to have in its pocket in a couple of months. It is also negotiating for transponder space - one on the Insat series and the other with a south east Asia based vendor.

Additionally, Samat says that the channel has plans to do narratives and programming of varying duration. "We are focusing on programming based on long form fiction narrative of an hour's duration, non-fiction shows and short form fiction. Long form will have two-three hour episodic shows in a day. These will focus on new situations, supernatural content, drama and crime. Whereas narrative non-fiction will consist of one to two hours programming in a day, underlining narrative documentaries including contemporary, recreational and reenactment styles. And the last short form content will be seen as short vignettes, explaining interesting facts, and short 'behind-the scenes' videos."

Samat says all the shows will be shot in HD and with high production values. "We will be looking at monetising the content even across digital platforms, eking out revenues from wherever we can," he reveals.

Apart from Ravina Kohli and Aparna Pandey other professionals who have come on board include Niharika Kotwal as head production and Manish Thukral as chief financial officer.

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