contends that the key challenge for Indian companies is to
understand exactly how social media interacts with consumers,
enables product and brand recognition, and drives customer
acquisition, retention and loyalty. With social media in its
nascent stages, there is an undeniable opportunity for companies
to create a well-established, customer-centric image.
says that the SEI 20 ranking methodology is designed to measure
business impact by integrating analytics, measurement, and
monitoring. It captures conversations across the breadth of
social networks and online communities, and correlates their
impact with key business metrics such as revenue and brand
value. It also directly measures business to consumer interactions
in social media, including how Facebook and Twitter drive
site visitors and purchase behaviour.