Facebook unveils updated news feed

MUMBAI: Online social network Facebook has announced changes to its news feed. The aim the company says is to reduce clutter and focus more on stories from the people that users care about.

Users Facebook explains will see all the stories they saw in the news deed before, but with a fresh new look. Each story has been completely rebuilt and the aim is to be much more vibrant and colorful and highlight the content that friends are sharing.

To make sure users are seeing all the stories that they want to see, Facebook has introduced several new feeds to explore in addition to the same News Feed that users have:

All Friends - a feed that shows users everything that friends are sharing

Photos - a feed with nothing but photos from friends and the Pages that the user likes

Music - This is a feed with posts about the music that the user listens to

Following - a feed with the latest news from the Pages that the user likes and the people followed.

Facebook adds that with the new design, it now has the same look and feel on mobile, tablet and web. For example, the left-hand menu is accessible anywhere one goes on Facebook. Users also have a way to jump right to the top of News Feed whenever new stories come in.

Facebook founder Mark Zuckerberg has described the revamped news feed as being richer, simpler, more beautiful. Facebook plans to roll out the redesigned feed in the coming weeks.

on web and mobile. If users want to get it early, they can visit and add themselves to the waiting list. These design updates will be available on the iPhone and iPad in the coming weeks and to Android soon after.

This news comes at a time when teens are losing interest in the social network. In its annual 10-K filing with the Securities and Exchange Commission report Facebook noted, "We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed."

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