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MUMBAI:
NAB Show will launch "2nd Screen Sunday" at NAB
Show in partnership with the 2nd Screen Society (S3), event
organisers have announced.
The
afternoon conference at the Encore Hotel on Sunday, 7 April
in Las Vegas will address and showcase the latest business
opportunities, creative case studies and technology innovations
related to the creation of supplementary, synchronized and
social TV content.
"Broadcast,
sports and live entertainment are at the forefront of the
second screen revolution," said S3 Executive Director
Guy Finley.
"At
our NAB Show event, creative and technology leaders in the
second screen space will demonstrate and explain how mainstream
television is expanding the viewer experience to include complementary
and contextual content to their personal devices and how it
will change the way television and advertising are produced,
delivered and experienced forever."
Preliminary
conference sessions include:
Bring
on the Brands: How (and Why) Advertising is Leading the 2nd
Screen Charge
2nd
Screen and Live Sports: From More Stats to More Camera Angles
Building
a Successful 2nd Screen Strategy and Platform
By
the Numbers: The Emerging $6 Billion 2nd Screen Industry
There's
a TV App for That: Case Studies of Successful 2nd Screen Experiences.
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