Technology

Demand for TV transponders to triple in five years: PwC

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/21/dth-800x800.jpg?itok=e-HD1ikQ

NEW DELHI: The number of satellite transponders required by Indian TV broadcasters and DTH operators is expected to double or triple over the next five years.

A new report from the Cable and Satellite Broadcasters Association of Asia (Casbaa) entitled “Easing India’s Capacity Crunch” forecasts that transponders required by the DTH industry will rise from 73 in 2012 to more than 220 in 2017 to meet burgeoning demands by Indian consumers.

The report prepared by PwC was released at the Casbaa India Forum 2013.

This rapid growth in transponder demand will be driven by the expected increase of TV channels in India, fuelled by strong growth of the Indian television industry over the next few years (expected CAGR of 14%).

The continued proliferation of pay-TV services, coupled with cable digitisation, growth of regional channels and entry of foreign players will provide a fillip to growth. Given these driving factors, India can potentially have about 1,600 licensed channels by 2017, of which about 1,300 channels (80% of licensed channels), are expected to be operational.

High growth in the number of HD channels is expected, due to growth in digital platforms coupled with increasing penetration of high-end TV sets that support HD viewing experiences. By 2017, India is likely to have approx 130 HD channels. This growth in the number of channels will lead to higher demand for C-band and Ku-band transponders.

In the report, Casbaa and PwC make a series of suggestions for improving the management of India’s satellite industry, to make it more efficient and market-friendly.

The report notes that Indian Space Research Organisation (Isro) is working hard to launch new satellites and procure additional spectrum to meet the burgeoning demand. Nevertheless, says the report, “it is unlikely that any single satellite operator will be able to fulfil even current demand, let alone the future demand for satellite capacity.” Foreign satellite operators will need to be encouraged to invest in capacity to serve the Indian market.

“In spite of the urgent requirements for satellite capacity, there are challenges placing practical restrictions on leasing transponder capacity from foreign satellite operators by Indian players,” said John Medeiros, Casbaa’s Chief Policy Officer. “Key hurdles include procedural requirements and delays and short contract durations inducing uncertainty for both Indian players and outside investors.”

Smita Jha, leader of PwC India’s Entertainment and Media practice, said: “Satellite capacity constraints impede the growth momentum of the Indian TV sector and impact the ecosystem of the industry. The capacity crunch could restrict the launch of local regional channels and special interest channels and could lead to a distortion of competitive balances in multiple ways.”

The report encourages the Indian government to formulate policies and processes to spur growth in satellite services, and to explore opening up additional frequency bands for use by TV industry players. It suggests measures such as allowing DTH operators more freedom to easily lease more space on authorised satellites they already use, lengthening the allowable term of satellite transponder contracts, improving publicly-available market information from the government and ensuring adequate spectrum is available for satellite use in India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories