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MUMBAI:
92.7 Big FM Andhra Pradesh has roped in ETV Telugu as telecast
partner for their upcoming regional awards property ‘Big
Telugu Entertainment Awards’.
The
ceremony, which promises to honour the best of the best from
the Telugu Entertainment Industry and recognise their talent
and efforts, will be judged by some of the most established
personalities.
Movie
Artists Association President and director-producer Tammareddy
Bharadwaja, Television Artists Association President and actor
Vinod Bala and veteran actress Raasi will collectively judge
the entertainers in categories from across fields which include
movie, television and sports.
Ensuring
interactivity among listeners, the Big Telugu Entertainment
Awards will be a people’s choice award wherein listeners
can vote for their favourites across categories.
Along
with the popular choice awards, there will be a special Jury’s
Choice Awards segment which will be integrated into the show
as well. The Big Telugu Entertainment Awards will be promoted
through a high-decibel 360-degree marketing plan covering
various multimedia platforms ranging from on-ground, television,
radio, outdoor, and digital outlets for 45 days offering unique
integration opportunities for brands.
92.7
Big FM business head Ashwin Padmanabhan said, “Furthering
our promise to award the best talent from the Telugu entertainment
industry, we are proud to rope in Mr. Tammareddy Bharadwaja,
Mr. Vinod Bala and Ms. Raasi as our esteemed jury members
for the BIG Telugu Entertainment Awards. We are sure that
their inputs along with the volley of votes we have been receiving
from our listeners for the popular choice awards will make
the grand awards night an unforgettable affair. The 21 categories
encompass the most outstanding talent from within the industry
enabling us to provide multiple opportunities to our marketers
and advertisers to reach out to their target audiences.”
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