Technology

Big Tree Entertainment expands South India footprint with Ticketgreen.com acquisition

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MUMBAI: Big Tree Entertainment, the holding company of ticketing portal BookMyShow.com, has expanded its footprint in South India by snapping up Ticketgreen.com, a leading entertainment ticketing portal of South India and the flagship brand of Ticketgreen Solutions.

The acquisition includes transfer of all key assets to BookMyShow.com along with all the existing cinema partnerships under the Ticketgreen brand.

Ticketgreen.com enjoys a strong partnership with over 100 cinemas in South India and sells over 100,000 tickets per month. With this acquisition, BookMyShow.com aims to strengthen its presence in the South Indian market.

BookMyShow.com currently tickets for over 350 cinemas in more than 150 cities across India and manages more than 1000 events a year as exclusive ticketing partners.

Speaking on the acquisition, BookMyShow.com Founder and CEO Ashish Hemrajani said, ?Acquiring Ticketgreen.com is a part of our expansion strategy to grow our footprint in the South Indian Market. This region being one of the most tech savvy markets in India, offers a huge potential for e-commerce. The acquisition has strengthened our market presence and provided the requisite local resources and talent pool to expand our presence further into Tier II & Tier III cities in South India.?

Commenting on this development, Ticketgreen Director Vetri Selvan & Nagaraj Ruthirakotty said, ?With this development, we hope to reach out to a larger online consumer base. The combined forces of our talent pool, local knowledge, BookMyShow.com?s wide reach and brand equity will help gain greater heights.?

As part of this acquisition, the current employee base of Ticketgreen will be folded into BookMyShow.com and will contribute towards strengthening BookMyShow.com?s portfolio in South India.

BookMyShow.com will also work on renewing the technological focus of the company (Ticketgreen) to improve its brand positioning in the market. Future innovations and enhancements under the brand will be in line with BookMyShow.com.

BookMyShow.com recently raised funds worth Rs 1 billion from Accel Partners.

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