DELHI: The financial woes of the Prasar Bharati continue well
into the current financial year. For the nine months ended
31 December 2012, the pubcaster has seen a Rs 3.23 billion
drop in revenues despite having simulcast shows from private
satellite broadcasters like Star Plus' Aamir Khan-anchored
Satyamev Jayate and Zee TV's Ramayan. The Olympics in July
also did not help shore up the revenues this fiscal.
Bharati has reported a revenue of Rs 10.86 billion for the
first nine months of the fiscal, down from Rs 14.09 billion
a year ago.
loss, however, has narrowed as the pubcaster has drastically
reduced its costs. The expenditure incurred by Prasar Bharati
for the nine months ended December 2012 was Rs 23.95 billion
compared to Rs 33.40 billion a year ago.
Government had in September last year approved a Financial
Restructuring package for Prasar Bharati comprising 100 per
cent salary support for five years, waiver of accumulated
government debt, space and spectrum charges etc.
increase in expenditure during the past few years has been
primarily due to the implementation of various recommendations
of the Sixth Central Pay Commission.