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MUMBAI:
After airing on Hindi general entertainment channels (GECs),
big-ticket non fiction shows are travelling to regional-language
channels. The latest to make this journey successfully is
Kaun Banega Crorepati (KBC), the Hindi version of the popular
game show Who Wants to be a Millionaire.
Already
exploited by Star India for its South Indian regional channels,
KBC will now move to ETV Marathi.
The
Marathi version of the show is titled Kon Hoeel Marathi Crorepati.
ETV Marathi has secured the production and broadcast rights
from format owner Sony Pictures Television and has partnered
with Big Synergy to produce it on a "never-before-seen
scale of participation and grandeur for Marathi viewers".
Kon
Hoeel Marathi Crorepati will go on air in summer 2013. The
show draws inspiration from KBC and stands for power of knowledge
and education. It will offer the opportunity for every Marathi-speaking
person to exercise their vast knowledge and possibly change
their destiny through their participation in what has been
called the most successful game show ever.
Says
ETV Marathi Non Fiction head Amit Phalke, “I am delighted
to announce Kon Hoeel Marathi Crorepati, the world’s
most popular format show, especially for Marathi Manoos. The
show is a game changer, as it goes beyond the realm of entertainment
and enters into a space that changes people’s destiny.
We invite all Marathi viewers to the biggest and the most
powerful game show so that they can put their knowledge to
the test and have a fair chance to win the grand prize of
rupees one crore”.
Big
Synergy founder Siddhartha Basu avers, “We are very optimistic
and excited about our foray into Maharashtra with Kon Hoeel
Marathi Crorepati. This is a culturally rich region, with
its own history and highly developed literature, and people
thirsting to prove themselves - which makes it a fertile ground
for this life-changing knowledge game. Having broken ground
in the southern and eastern regional markets of India with
multilingual productions of Kaun Banega Crorepati, we are
now looking forward to creating the same magic on ETV Marathi”.
Kaun
Banega Crorepati has been made in Hindi, Tamil, Kannada, Malayalam,
Bangla and Bhojpuri. Besides being highly popular on Sony
Entertainment Television as a Hindi show, KBC's Kannada and
Malayalam versions on Suvarna and Asianet channels have got
high ratings.
Bigg
Boss is another big-ticket show which ETV will be airing on
its Kannada channel. Bigg Boss Kannada will show on ETV Kannada
in March.
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