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MUMBAI:
The International Paralympic Committee (IPC) and the European
Broadcasting Union (EBU) have formed a multi-service partnership
covering the media rights on all platforms for the Sochi 2014
Paralympic Winter Games, the Rio 2016 Paralympic Summer Games
and various other para-sport events.
Under
the new terms, the EBU will exploit the media rights for all
EBU territories, excluding Russia for Sochi 2014 and the UK
for both Paralympic Games. Already 27 EBU Members have committed
to show the Rio 2016 Paralympics – an unprecedented number
so far in advance of any Games.
In
addition, Eurovision, operated by the EBU, will provide the
IPC with extra services, such as production, distribution
and onsite activities, to enhance the coverage of IPC Championships
and test events, making the EBU a committed partner in the
furtherance of the Paralympic Movement.
IPC
President Sir Philip Craven said, “This agreement is
a major statement of intent about the growth of the Paralympic
Movement and the growing appeal of the Paralympic Games. London
2012 was broadcast to over 100 countries, reaching a cumulative
global TV audience of 3.8 billion, all of whom I am sure were
left inspired and excited by what they saw. To have secured
so many territories through the EBU for Sochi 2014 and Rio
2016 so far out from both Games is fantastic news and I’d
like to personally thank both Organising Committees for their
support.”
EBU
Director General Ingrid Deltenre said, “The Paralympic
Movement – like public service broadcasting – is
about inclusivity and universality. Sport reaches more people
through the free-to-air channels of our Members, so the EBU
and the IPC are ideal partners, given our respective values
and missions. We are proud to be the IPC’s broadcast
partner, and the EBU relishes the chance to help in the growing
success of the Paralympic Movement.”
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