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Google's Nikhil Rungta joins Yebhi.com
 
Indiantelevision.com Team

(6 March 2013 12:38 pm) 

 

MUMBAI: Google India country marketing head Nikhil Rungta has resigned from his post at the company to join Yebhi.com as chief business officer.

Rungta will be responsible for the strategy, planning and execution of the company's sales, marketing and product development.

Big Shoe Bazaar (brand owner of Yebhi.com) CEO Manmohan Agarwal said, "We are extremely happy to welcome Nikhil to the Yebhi team. He brings with him wealth of experience and knowledge after serving more than 15 years with leading organisations. We are confident that he will have a similar success at Yebhi.com."

Rungta said, "This is a new challenge and I am very excited as I get onto this new journey. I will be teeing off with a new TV campaign based on the concept of 'Try and Buy'. The new feature 'Try n Buy' initiated by Yebhi will be the game changer for the E-commerce category and will help in taking the category to the next level. The campaign came from a deep understanding of how consumers buy online and the fact that one of the biggest barriers to purchase is lack of touch and feel of the product. Now the consumer can order products through Yebhi.com and only buy after trying or checking out the product."

Rungta was the country marketing head at Google since 2009. He was responsible for all Google products including Search, Youtube, Chrome, Google+, Android. Prior to Google, he was the head of marketing for Yatra.com where he was a part of the leadership team.

His 15-year career in sales and marketing includes work across various categories like FMCG, Consumer Durables, Finance, IT and Travel Services.
 
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