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MUMBAI:
FremantleMedia, one of the largest creators, producers and
distributors of television brands in the world, has appointed
Keith Hindle as CEO of its newly created Digital & Branded
Entertainment division.
Based
in New York, Hindle will craft and lead the digital and branded
entertainment strategy for FremantleMedia around the world,
reporting to FremantleMedia CEO Cecile Frot-Coutaz and sitting
on the company’s operating board.
In
his new role, Hindle, who was formerly CEO, Americas at FremantleMedia’s
Enterprises arm, will steer and oversee FremantleMedia’s
growing multi-platform business worldwide, with functional
responsibility for all digital, sponsorship, social media
and YouTube activity, including the company’s original
content channels, along with apps, second-screen extensions
and online gaming.
Hindle
will work closely with digital and sponsorship teams in FremantleMedia’s
local territories, and will also sit on the operating boards
of FremantleMedia’s gaming company Ludia and its transmedia
company @radical.media.
FremantleMedia
CEO Cecile Frot-Coutaz said, “The creation of our new
Digital & Branded Entertainment function and Keith’s
appointment as its CEO underlines our clear focus on furthering
FremantleMedia’s position in this space. Keith has unparalleled
knowledge of our company and brands, with formidable expertise
in crafting and driving commercially successful digital, sponsorship
and interactive strategies in the world’s largest TV
markets. I’m delighted that he has agreed to take on
this new role and spearhead the on-going development of this
crucial part of our business worldwide.”
FremantleMedia
Digital & Branded Entertainment CEO Keith Hindle said,
"This is a very exciting opportunity to be at the forefront
of FremantleMedia’s ambitions in digital and branded
entertainment. We have a history of innovation around extending
the audiences’ experiences and interactions with our
shows, creating new kinds of entertainment for digital platforms,
and working with advertisers and sponsors on best in class
opportunities to connect with our viewers. I am very much
looking forward to the opportunity to build on these capabilities
globally with our talented teams around the world."
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