MUMBAI: The appetite for mobile media continues to rise and
that the mobile is not just a fundamental part of consumers'
communication needs, but increasingly the core platform through
which they access the Internet and engage with brands online.
better understand changing media consumption usage and behaviours
across the world, Bangalore-based mobile ad network InMobi
has released the findings of its Mobile Media Consumption
Report, a study of over 15,000 mobile users in 14 markets
across all continents through its global mobile ad network,
and research partners Decision Fuel and OnDevice Research.
Co-Founder and CEO Naveen Tewari said, "Mobile devices
now permeate every aspect of modern life. The study reveals
that mobile users are always-on, whether surfing the web while
spending time with family (48 per cent), at a social event
(45 per cent), commuting (60 per cent) and shopping (43 per
cent). This creates a huge opportunity for brands and marketers
to engage with consumers throughout the day unlike traditional
advertising like print and TV."